Marketing and Advertising Policy
Purpose: The Library's physical facility/signage, web site, and digital signage, are the primary vehicles used to distribute and enhance access to Library information and collections for Ithaca College students, faculty and staff. In support of the library's mission, these venues are used to enhance teaching and learning through the promotion of scholarly resources and library services. As such, all content must be directly related to Library's services and resources.
Administration: The College Librarian, in consultation with the Web Services Librarian, the Library's Marketing Team, and the Library Technology Specialist, oversees decisions about the design, content, organization, maintenance, updates and assessment of these venues. Day-to-day updates and maintenance of the Library's web site are the responsibility of the Web Services Librarian. Day-to-day updates and maintenance of the Library's directional signage and digital signage are the responsibility of the Library Technology Specialist.
Design and Coding: Web site design and coding is the province of the Web Services Librarian. To ensure site consistency and code integrity, the Web Services Librarian codes all web pages unless otherwise agreed.
The Library staff collaborates with other campus constituents to develop digital materials, which promote campus events/initiatives that have a link to scholarly library resources.
For more information, contact Ron Gilmour, Web Services Librarian, email@example.com.
Directional & Digital Signage & Graphic Materials
Design: The development of graphic materials to support library resources and services is the province of the Library Technology Specialist.
Graphic materials that promote non-Library events and initiatives will be posted in the Staff Lounge. All other spaces in the Library facility are reserved for materials that support the Library's strategic priorities.
For more information contact dan taylor, Library Technology Specialist, firstname.lastname@example.org.
The Library Marketing Team promotes library services and resources through marketing promotions and outreach at campus events.
Marketing & Fundraising
The Library is not available for marketing/fundraising activities. Student organizations are encouraged to contact the Office of Campus Center and Event Services to inquire about space on campus for marketing/fundraising events. For more information, see the campus advertising and solicitation policy.