Marketing and Advertising Policysee also Library Policies

Purpose: The Library's physical facility/signage, web site, and digital signage, are the primary vehicles used to distribute and enhance access to Library information and collections for Ithaca College students, faculty and staff. In support of the library's mission, these venues are used to enhance teaching and learning through the promotion of scholarly resources and library services. As such, all content must be directly related to Library's services and resources.

Administration: The College Librarian, in consultation with the Web Services Librarian, the Library's Marketing Team, and the Library Technology Specialist, oversees decisions about the design, content, organization, maintenance, updates and assessment of these venues. Day-to-day updates and maintenance of the Library's web site are the responsibility of the Web Services Librarian. Day-to-day updates and maintenance of the Library's directional signage and digital signage are the responsibility of the Library Technology Specialist.

Website Procedures

Design and Coding: Web site design and coding is the province of the Web Services Librarian. To ensure site consistency and code integrity, the Web Services Librarian codes all web pages unless otherwise agreed.

The Library staff collaborates with other campus constituents to develop digital materials, which promote campus events/initiatives that have a link to scholarly library resources.

For more information, contact Ron Gilmour, Web Services Librarian, rgilmour@ithaca.edu

Directional & Digital Signage & Graphic Materials

Design: The development of graphic materials to support library resources and services is the province of the Library Technology Specialist.

Graphic materials that promote non-Library events and initiatives will be posted in the Staff Lounge. All other spaces in the Library facility are reserved for materials that support the Library's strategic priorities.

For more information contact dan taylor, Library Technology Specialist, dtaylor@ithaca.edu.

Marketing Team

The Library Marketing Team promotes library services and resources through marketing promotions and outreach at campus events.

[December 2009]