STCM 21100: Corporate Communication: Strategy and Design

About this Guide

Use this Research Guide to find resources on corporate communications including: internal and external communications, branding, crisis communications, public relations, and tools for analysis.

Handbooks & Analysis

Find articles &news

Top library databases
Here are some sample searches in CMMC & Business Source Premier:
BUSINESS communication
COMMUNICATION in organizations
COMMUNICATION in personnel management
CORPORATE communications
CORPORATIONS -- Investor relations
CRISIS management
PERFORMANCE evaluation
PUBLIC relations
SOCIAL responsibility of business
STRATEGIC Communication
STRATEGIC planning -- Employee participation
Additional general databases:


Video search engine:

Video search engine.

For recent cases try searching:
Joe Paterno and fired
Cain and harassment

Carnival and fire
Tiger Woods and apology
Tony Hayward and apology
Akio Toyoda and apology

Videos: Conferences, Podcast, and Business Presentations
  • Ragan Communications: Internal Communications videos
  • Ragan Communications: Public Relations videos
    Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc.  Some videos are free and some are pay-per-view.
  • Pop!Tech Pop!Casts
    Pop!Tech is a conference of big thinkers on science, technology & the future of ideas. Subscribe to Pop!Cast videos or audio Pop!Casts via iTunes.
  • TED : Ideas worth spreading
    Nonprofit that sponsors a conference that explores Technololgy, Entertainment, and Design. The annual TED prize offers "One Wish to Change the World" in addition to a monetary award.  The organization also sponsors TED Talks (disemminating "Ideas worth spreading" online).
  • Prendismo Video Clip Collection
    16,000 video clips from 750 experts. These 2-minute video clips cover 200 business topics, such as ethics, finance, innovation, sales, strategy, women, and leadership. Provided by the Ithaca College School of Business. No off-campus access. There is a fee to download a clip.
    Collaborative storytelling platform for distributing visual content.


Many professional organizations and industry associations develop ethics standards and guidelines or offer tips; here is a selection:

Online e-book (authenticate with Netpass)
Roy L Moore, Advertising and public relations law (2nd ed. 2011). Contents: Chapter 1 The First Amendment; Chapter 2 The Development of the Commercial Speech Doctrine; Chapter 3 Public Interest Information as Commercial Speech; Chapter 4 Defamation, Product Disparagement and Related Torts; Chapter 5 Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts; Chapter 6 Invasion of Privacy: Misappropriation and Right of Publicity; Chapter 7 Copyright; Chapter 8 Patents and Trademarks; Chapter 9 Other Ways to Protect "Ideas"

Contact Us

picture of Cathy Michael

Cathy Michael

Communications Librarian
(607) 274-1293


Cision Media Directories (a.k.a. "Bacon's")
NOTE: these are located on the 1st floor of the library (the 2nd floor of the Gannett Center).  They may not be the latest edition:
Ad Placement:Firms:
  • O'Dwyer's had a good website but our print guide (IC Reference section, floor 2) has more complete information, use:
  • O'Dwyer's directory of public relations firms
    REF HM263 .O37
    Directory of public relations firms and their clients. One can also determine the public relations firm(s) for various companies.
  • Standard directory of advertising agencies
    REF HF5805 .S72
    Directory of advertising agencies and their clients. Commonly known as "The Red Book".
  • Standard directory of advertisers
    REF HF5805 .S7
    Useful in determining what agency or agencies represent a particular company or product(s). Searchable by S.I.C. code, etc.

Data & Statistics

Writing Help

Bibliographic management: try Zotero

What is Zotero?

Zotero is an extension to the popular web browser Firefox that allows you to easily collect, manage, and save bibliographic information about the items you find on the Web. Before you download Zotero, it is a good idea to make sure you have the latest version of Firefox. You can download this from the Mozilla website. Once you have the latest Firefox installed, you can download Zotero from the Zotero website.  Ron Gilmour, our Science Librarian, created, "A Brief Guide to Using Zotero"

Ragan: Internal Comm

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