Ethnic Group Marketing

Business Insights: Essentials -Search under Advanced  search, with suggested headings such as: Ethnic Groups or Asian-American Consumers, African American Consumers, etc. , then search by words such as -marketing or demographics.
Business Source Premier (Original Interface) -Search under Subject: Asian American Consumers or African American Consumers or Hispanic American Consumers or similar. You can then add the words: Marketing or Demographics to the Subject or Abstract fields.
ABI/INFORM Complete
Search all three ABI/Inform databases together here or search one at a time below. ABI/INFORM Complete provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. The database covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies. Ethnic Newswatch
Ethnic Newswatch is a full-text collection of the newspapers, magazines and journals of the ethnic, minority and native press. Contents include African American, Arab and Middle Eastern, Asian American, European, Jewish, and Native American publications, including the Spanish-language press.
LexisNexis Academic -you can search newspapers and/or magazines. Searching is by keyword. It is recommended that you look for your search terms in the Headline and Lead Paragraph.
General OneFile Try searching Asian American consumers, or Hispanic American consumers, or African American consumers.
Academic OneFile

Asian Americans
Facts on the Asian Population-U.S. Census Bureau
Links from the Census Bureau on such topics as population, age, educational attainment, employment, income, poverty, etc. Asian Nation-Demographics
Covers Asian American history, demographics and social issues. Breakdowns of different Asian American Ethnic groups.

Black or African-Americans
Facts on the Black or African American Population from the U.S. Census Bureau
Links from the Census Bureau on such topics as population, age, educational attainment, employment, income, poverty, etc.
Black Demographics
Interesting facts and statistics about the African American population nationwide. Includes information on the state and city level. Education, income, health and others are covered.
Hispanic Americans or Latinos
Facts on the Hispanic or Latino Population-from the U.S. Census Bureau
Links from the Census Bureau on such topics as population, age, educational attainment, employment, income, poverty, etc.
Pew Hispanic Center Be sure to check out Census 2010 and Demography.

Minority Group Demographics -All Groups

Minority Links from the U.S. Census Bureau

The following is a list of recommended sources to find information about products, consumers and media usage. Many of these sources will identify size of markets, etc. They will also identify where you might advertise by type of media and specific market areas.

Docuticker
Daily update of new reports from government agencies, ngo's, think tanks, and other groups. Search by keyword/subject. SRDS Media Solutions
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences.  The Digital Media listings contain website metrics by Compete, Doubleclick Ad Planner (Google) and Nielsen NetView when available.MRI+ (MediaMark Reporter)
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select MediaMark Reporter at the bottom of the page. How to Interpret MRI+ Guide.

Television & cable factbook
REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.

Bacon's TV/Cable Directory
REF HE8700.8 .B33
Lists television stations by geography and national cable networks by name, and contains an index of TV/Cable programs by title. Information for each station or network includes a home page address, a short profile, and extensive contacts. 
Bacon's Internet Media Directory
REF P91.28 .B33
Comprehensive list of web sites providing media news and editorial content.    
Bacon's Radio Directory
REF HE8664 .B33
Lists radio stations by geography, lists radio programs by title, and also lists the top 210 Designated Market Areas (DMAs) for radio as compiled by the AC Neilsen company. Information for each station includes wattage, a short profile, lead times for advertising, and contacts.

The following guides may be useful in your research.

Demographics
Marketing
Integrated Marketing Communications (IMC)
How to Research an Industry

Use the following subject headings in the catalog and in ebrary which is a compilation of over 70,000 electronic books.


African American Consumers
Asian American Consumers
Hispanic American Consumers
Marketing--United States
Market segmentation--United States