Researching New Products
Search using SIC/NAICS codes if the database(s) that you are using allows this. Use words such as (new products or product introduction or introduce or size or other related terms) in the next search box. If you can use these in the subject or abstract fields the search results will probably more focussed.
The following search is for new soft drink products The NAICS code is 312111. This was found using the NAICS Lookup Search. You could also use the same strategy to search for new products by specific company.
The following search is for new soft drink products The NAICS code is 312111. This was found using the NAICS Lookup Search. You could also use the same strategy to search for new products by specific company.
The following databases are recommended when trying to find information about products.
- Business Source Premier (Original Interface) . Searchable by NAICS code (see Sample Search above for example)
- Business Source Premier (Special Business Interface) . Searchable by NAICS code (see Sample Search above for example)
- Business Insights: Essentials Go to Advanced Search, then search by SIC or NAICS code(s) and (new or introduce or size or similar terms)
- ABI/INFORM Complete Search by NAICS code and product introduction as a subject.
- LexisNexis Academic -Go to News, Business & Industry, Choose (Business & Consumer Stories, Business Periodicals and Industry News Publications). Search for terms in Headline and Lead Paragraphs
Often companies will mention new products in their Management Discussion and Analysis (MD&A) sections of their Form 10-k (official annual financial documents) or Form 10-Q (Quarterly). You might also go to the company website (do a Google Search) and look at the Annual Report.
- EDGAR Database (Securities and Exchange Commission) . Go to Search for Company Filings, then search using either name or ticker symbol.
- Seeking Alpha . Here you will find transcripts of Corporate Conference Calls in which various management for the company will discuss everything from financials to new products and marketing. A great source of usually very detailed information about strategy and why a company may be introducing certain products and whom they are aimed at. Look under Business Intelligence, Transcripts.
- Standard Industrial Classification Codes (S.I.C. Codes) (Search for codes by text or 4-digit #)
- Finding the S.I.C. Code describing an industry (short video)
- North American Industrial Classification System Codes (N.A.I.C.S) (Search for codes by text or 6-digit #)
- Finding the N.A.I.C.S. code describing an Industry (short video)
- How to Find a List of Companies (in the same industry) with the same Primary S.I.C. code using Lexis/Nexis Academic. (short video)
- How to Research an Industry
