Biographical Information
Blogs
Colleges & Universities
Companies
Consumer Information
Dictionaries
Directories
Encyclopedias
Government Information
Handbooks & Guides
Images
Journals/Magazines
Newspapers
Newswires
Business Source Premier (Original Interface) 
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
Note: Also available via Special Business Interface
Communication and Mass Media Complete (CMMC)
Communication and media indexes, abstracts and full-text.
ABI/INFORM databases
Search all three ABI/Inform databases together here, or search one at a time below. Provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. Covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.
Social Science Research Network (SSRN) 
Indexes & abstracts research papers in the social sciences (legal, management, marketing, political, etc.). Contains working / forthcoming papers (not yet available in print). Some are fulltext.
LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries. Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.
Clio Awards
Site of the advertising award Festival. The Archive Search page indexes the best in global advertising back to 1960. Search the library's catalog for "Clio Awards" as a subject to access fulltext of award winners.
MarcommWise
Site that contains articles, links, book reviews, and other resources on marketing communications.
Trendwatching.com
TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002).
Yahoo! Finance : Industry Center - Advertising Agencies
News about the advertising industry via Yahoo. Wide variety of wire services, etc.
Yahoo! Finance - Telecom Services - Domestic
Information, news and statistical links about the Telecom industry.
Broadcasting & Cable Yearbook
Call Number: REF DESK TK 6540 .B582
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.
Communication Yearbook
Call Number: P87 .C629
Published by the International Communication Association. Approximately 25 state of the art review essays on research and theory from each of the ICA's divisions and research groups.
Biography Resource Center + Complete Marquis Who's Who
Biographical information on people worldwide throughout history across all disciplines.
Communication & Legal Studies: Keep me Posted @ IC Library
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Division of Interdisciplinary and International Studies.
The Bivings Report (TBR)
News blog for the web-based communications industry by analysts, designers, & programmers of The Bivings Group.
Jaffe Juice
Marketing, ad, creativity blog by Jaffe & co.
Seth Godin\'s Blog
Blog by marketing guru Seth Godin.
TV By the Numbers
Blog by Bill Gorman and Robert Seidman that collects and explores TV ratings data.
Knowledge@Wharton
An online business journal from the Wharton School, University of Pennyslvania. Covers the following topics: Finance and Investment, Leadership and Change, Executive Education, Marketing, Insurance and Pensions, Health Economics, Strategic Management, Real Estate, Law and Public Policy, Human Resources, Business Ethics, Innovation and Entrepreneurship, Operations Management, and Managing Technology. Visitors can subscribe to updates.
adap.tv
Online video ad-serving company.
Arbitron
Market research firm that collects data on the radio industry and other media outlets.
TVtracker.com
Company that researches competitive television development and programming. Some information is members only but there is a "Free Area".
comScore
Market research company that measures consumer behavior online for a variety of industries.
eMarketer
Online market research that reports on trends in key industries: banking, broadband, consumer products, e-commerce, media &entertainment, information technology, international, internet demographics, internet usage, media & content, pharmaceuticals & health care, retail, telecommunications, travel, wireless, etc. Partial fulltext. Visitors can sign up for free newsletters.
Edison Media Research
Marketing research for broadcasters including television, radio, and the Associated Press.
Forrester
Market research company
Informa Telecoms & Media
Business that collects and sells strategic information for the telecom industry.
Insight Research Corporation
Market research for the telecom industry.
Microsoft adCenter Labs
Digital advertising technology from Microsoft.
NextMark
Buy, sell, and learn about mailing lists. Includes a Directory of Providers.
Nielsen
Measures audiences for television and other media markets.
Rentrak
A multi-screen media measurement company.
Scarborough Research
Measures consumer trends for media markets.
TNS Media Intelligence
Company that provides strategic advertising intelligence.
Charity Navigator
An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America's largest charities.
Consumer Reports
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).The current year is available in paper in the library. Other databases have access but may have an embargo (they may lack access to current issues in fulltext).
GuideStar.org
Searchable database of over 620,000 U.S. nonprofit organizations and trade associations. Requires free registration.
Dictionary of mass communication & media research : a guide for students, scholars and professionals
Call Number: REF P87.5 .D449 2005
Covers over 1,400 terms in United States mass media history. Includes legal terms, companies, theories, new media topics, etc.
Dictionary of the Social Sciences
The over 1,800 entries in this dictionary contains definitions and biographies of major figures. Entries span from classic to modern theories and include major issues and methodologies.
Business and Company Resource Center 
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.
Standard directory of advertisers
Call Number: REF HF5805 .S7
Useful in determining what agency or agencies represent a particular company or product(s). Searchable by S.I.C. code, etc.
Standard directory of advertising agencies
Call Number: REF HF5805 .S72
Directory of advertising agencies and their clients. Commonly known as \"The Red Book\".
SRDS Media Solutions
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences.
Television & cable factbook
Call Number: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
ebrary 
Over 45,000 full-text ebooks on business & economics, education, technology, humanities, life & physical sciences, law & politics, medicine, social & behavioral sciences, language & literature, and career guidance. Approximately 175 ebooks are single-user access titles; all other ebooks support multiple-user simultaneous use.
New Media, New Influencers and Implications for Public Relations
This book is available for download in PDF format (site: lulu.com). It is a research study by the Society for New Communications Research that includes social media case studies and strategies.
Advertising age encyclopedia of advertising
Call Number: REF HF5803 .A38 2003
This 3 volume set covers major advertising campaigns and advertising agencies.
Encyclopedia of International Media and Communications
Scholarly overview of international media topics. Covers all media types (advertising, books, Internet, etc.) & media outlets (radio, television, etc.). Provides history, theory, and topical issues such as ethics, reporting of disasters, and copyright.
Encyclopedia of Major Marketing Campaigns
Call Number: REF HF5837.E53 2000
History of various advertising campaigns of the 20th century.
Advertising Standards Authority (ASA) (United Kingdom)
Advertising industry group that police the rules of the advertising codes of the UK.
Federal Trade Commission : Rules
Links to 16 CFR from the Federal Trade Commission. Includes advertising and labeling regulations.
Self-Regulation in the Alcohol Industry
From the FTC.gov: Self-regulation in the Alcohol Industry: A Review of Industry Efforts to avoid Promoting Alcohol to Underage Consumers. September 1999.
TTB.gov
Alcohol and Tobacco Tax and Trade Bureau, U.S. Dept. of the Treasury. Includes links to relevant CFR regulations (generally found in 27 CFR).
Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
Guidelines for alcohol advertising on the Distilled Spirits Council of the United States (DISCUS).
The Handbook of strategic public relations & integrated communications
Call Number: HM263 .H317 1997
A handbook on strategic public relations and integrated communications. Covers different industries that use PR and integrated marketing communications.
Internet Intelligence Index by Fuld & Company
Fuld & Company is a consulting firm that specializes in competitive intelligence. They developed this useful portal to business and industry resources.
SAGE Handbook of Media Studies
Call Number: REF P90 .S18 2004
Covers articles on theory and evidence in the field of media studies. Pt I. Prolegomena; Pt. II. Audiences, Users, and Effects; Pt. III. Economy and Power; Pt. IV. Specific Areas of Media Research
Social Media Marketing Examples
This wiki includes: company name, SMM Example, Type of Social Media, Industry, Country, & contributor.
Ad*Access
From Duke University Library's J.W. Hartman Center for Sales, Advertising, and Marketing History, this database contains 7,000 advertisements printed in U.S. & Canadian newspapers and magazines from 1911-1955. Main subject areas include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Ads can be searched or browsed.
Advertising Icon Museum
Search the toy icons of the online version of the museum to find out some of the history of the images including: Mr. Peanut, Tony the Tiger, and the Energizer Bunny.
All-American Ads
Call Number: NC988.5 .A1
Book series that compiles ads across decades.
American Memory: Advertising
From the Library of Congress's American Memory project, this site includes 6 collections: Duke University's Emergence of Advertising in America (E.A.A.) (1850-1920); Broadsides and Printed Ephemera (1600-2000); Coca-Cola Advertising (1951-1999); Coolidge Era (1924-1929); Edison Companies; and Posters, WPA (1936-1943). Collections contain images and streaming video.
Prelinger Archives 
Over 48,000 films, over 90 old time radio audio clips, 2,000 game videos, 250 independent news clips and much more (including educational films, advertisements and industry films)
Trademarkia
Non-governmental free search engine for finding United States federally registered trademarks.
News and Wires Services via Yahoo
Links to over 100 wire services from around the world.
Ad Council
Contains public service announcements on social issues. The website divides the campaigns into Community, Education and Health Safety issues. Video and audio files are available; they
require a Windows Media Player plugin.
Council for Research Excellence (CRE)
Examines the knowledge and practice of audience research method for advertisers, agencies, and other media professionals. The Council includes Nielsen Media Research and its clients. Documentation is available under the Committees tab.
Adbusters
From the Adbusters Media Foundation, this is the online companion to the activist magazine that mocks commercial advertising and offers media criticism through edgy articles and images.
Advertising Educational Foundation (AEF)
Educational arm of the advertising industry. the On campus page includes case histories, educational materials, speaker presentations, etc. Here is the Ad Council Retrospective page.
American Advertising Federation (AAF)
Organization that supports the profession through news, education, events, and advocacy. Includes over 200 student chapters. To celebrate excellence, AAF has an Advertising Hall of Fame and gives the ADDY award s amongst other prizes and showcases.
American Association of Advertising Agencies (AAAA)
Trade association representing the advertising agency business since 1917. Site includes: news, government affairs, member only resources and programs, events, and publications.
Association of National Advertisers (ANA)
Association that advocates for the marketing community.
Campaign for a Commercial-Free Childhood (CCFC)
A coalition of health care professionals, educators and parents who advocate against children's' exposure to commercialism through marketing. There are almost 30 member organizations.
Center for Digital Democracy
Advocates for the public regarding the emerging digital communications landscape.
Center on Alcohol Marketing and Youth (CAMY)
This organization ceased in July 2008. They will continue to offer their research reports and information on marketing practices of the alcohol industry.
Children's Advertising Review Unit (CARU)
A unit of the Council of Better Business Bureaus, Inc. that offers guidelines for advertising messages to young children.
Direct Marketing Association (DMA)
Organization of marketing professionals that provides education, advocacy and networking opportunities to its members. DMA also publishes reports based on proprietary research.
European Advertising Standards Alliance (EASA)
Organization that provides information on advertising self-regulation in Europe.
European Interactive Advertising Association (EIAA)
Trade association for European media markets. Users can sign up for a monthly newsletter.
Interactive Television Research Institute (ITRI)
Educational Institute at Murdoch University, Australia, that teams academics with renowned commercial sponsors to produce reports, news, and study opportunities.
International Academy of Digital Arts and Sciences (IADAS)
Founded in 1998 to drive creativity on the Internet. The organization is diverse including industry leaders in online advertising, film, television, games, and mobile. The Webby Awards honor top websites in numerous industry and media categories every year.
Marin Institute
Organization that monitors the alcohol industry. Includes free reports under the Resources tab.
Media Rating Council (MRC)
Organization that audits and accredits media ratings companies.
Online Publishers Association
Trade association, "dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public."
Outdoor Advertising Association of America, Inc. (OAAA)
Organization that supports the outdoor advertising industry. Includes marketing resources and research such as the Arbitron Outdoor Study.
Paley Center for Media
With Museums in both Los Angeles and New York City, the Paley Center for Media preserves and promotes radio, television and advertising history through events, screenings, lectures, and workshops. They collect programming, not artifacts. Formerly known as The Museum of Television & Radio.
Radio Advertising Bureau
Provides education, research and advocacy for the radio industry. It is the sales and marketing arm of the radio industry.
EDGAR Database (Securities and Exchange Commission)
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.
SEC Info
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
Center for Journal Ranking (CJR)
Provides journal rankings by category or journal title. Registered users are provided full access.
Eigenfactor.org
Eigenfactor.org ranks the influence of journals - journals are considered to be influential if they are cited often by other influential journals. Used by the academic community to assess the value of research.
Google Scholar
Peer-reviewed papers, theses, books, preprints, abstracts and technical reports from broad areas of research. Supports cited reference searching. Includes recent or unpublished work that hasn't been indexed in other databases. Each Google search citation will include a link to the full-text resource provided by the IC Library, when available.
Alexa: the web information company
Alexa provides data such as rankings on websites. Users can insert a URL and click "Lookup Sites" to view data. The "Top Sites" tab has three viewing tabs: Global, By Country, and By Category.
Audit Bureau of Circulations
Organization that audits circulation statistics and generates reports to assist advertisers and publishers with media sales. Current reports require membership; see the "Free Reports" in the index to the right.
Center for Media Research
A MediaPost Communications service for market planners and advertisers. The site alerts professionals of current research by a variety of agencies. Users can sign up for alerts.
CPANDA (Cultural Policy & the Arts National Data Archive)
Archives data on arts, media, and cultural policy.
Demographics USA
Call Number: REF HF5415.1 .D462 2008
2008 ed. Zip Edition and County Edition provide key demographic information for marketing.
Editor & Publisher Market Guide
Call Number: REF DESK HF5905 .E38
Provides a wide variety of information on newspaper markets including retail sales, population breakdowns, income, retail stores, newspapers published and subscription information, etc.
Klout
[beta, 11/09] Measures influence on topics across the social web. Written up by Brian Solis in TechCrunch, 11/17/09.
MarketingCharts
Charts and data for marketers in web and Excel format from Watershed Publishing.
MediaBuyerPlanner
News and data for television, print, radio, direct, interactive, and outdoor advertising from Watershed Publishing.
Media Research Hub
This project of the Social Science Research Council contains links to data, grants, events, people and news in the field of media research (media ownership, radio, television, localism, FCC, etc.). Data sets are free of charge. Users can create an account and receive alerts.
MRI+ (MediaMark Reporter)
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select Mediamark Reporter at the bottom of the page.
Note: MRI is not compatible with Mac platform at this time.
NationMaster
A central data source and handy way to graphically compare nations. NationMaster is a compilation of data from such sources as the CIA World Factbook, UN, and OECD. Use the search form to generate maps and graphs on all kinds of statistics.
Nielsen TV Ratings from Zap2IT
Ratings for various cable, syndicated, and sports programs on television. Data can be viewed weekly or by season and sorted by total households or total viewers.
Polling the Nations
A compilation of public opinion surveys, containing the full text of questions and responses from 14,000 surveys from 1986 to the present in the United States and more than 80 other countries. Each record includes the polling organization responsible for the poll, the sample size and the date the poll was released.
Note: NOTE: LIMITED TO 4 SIMULTANEOUS USERS.
SBRnet (Sports business research network)
Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
Statemaster.com
Compilation of data from several sources. Users can generate maps and graphs on all kinds of state statistics and comparisons.
Statistical Abstract of the United States
The authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Technorati
Leading search engine for blogs and social media content. Publishes the State of the Blogosphere report that analyzes trends in blogging.
Television Bureau of Advertising (TVB)
Non-for-profit organization that promotes local television stations to advertisers. The \"Research Central\" page provides some market and consumer data (some data is for members only).
TV Dimensions
Call Number: REF HE 8700.8 .T917
Covers a wide variety of topics having to do with television viewership and programming including advertising, revenue, trends in viewing, etc.
Published annually. Library retains 3 years in Reference.
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.
AdSlogans
AdSlogan.com, a UK company, posted materials for students and educators such as SloganMaker, Sloganalysis, Brand Categories, & the Advertising Slogan Hall of Fame (the best ads of the past 100 years). TV ads can be viewed in full. Note: this page is no longer updated as of 2006 but is still useful
FORA.tv
Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc. Users can sign in to customize the site.
Advertisement Avenue
Access commercials from the Super Bowl, by company, product, category, or celebrity with this portal. Not comprehensive, but a serviceable sampling.
Advertising Age
A.k.a. "Ad Age", this online portal to the magazine contains a DataCenter, blogs, links to TV Spots, video, etc. Current year in paper is available in Pop Periodicals HF5801 .A276; microfiche available from 1966-2003 at the same call number. For fulltext online access to the magazine search "Find Journals by Title" from the library's homepage.
AdViews (Duke University)
Over 1,500 historic TV commercials from the Hartman Center for Sales, Advertising & Marketing History in the Duke University Special Collections Library. As of fall 2009, the majority of advertisements are from the 50s and 60s. More ads, up to the late 80s will be available by the end of 2009. Requires iTunes software.
Blinkx
Video search engine.
Businessweek Video Library
Interviews with business leaders about technology, investment, management, etc. Users can create a playlist. Videos can be browsed or searched.
Creativity: Adcritic
Online site for Creativity magazine contains Adcritic picks for TV, print & interactive advertising.
Museum of Broadcast Communications (MBC): Archives
Located in Chicago, the MBC provides publications, events, a searchable archive, and a Radio Hall of Fame to preserve and protect the history of radio and television. MBC's archives includes television and radio programming, commercials and images. Users must register for a free account. Check the Digital File Available box to retrieve fulltext.
Truveo
Video search engine. Provides tabs for sports, entertainment, music, movies, etc.
Washington Post: Political Ads Database
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.
