Marketing

Business and Company Resource Center
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.

Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
note: Also available via Special Business Interface

ABI/INFORM Complete
Search all three ABI/Inform databases together here or search one at a time below. ABI/INFORM Complete provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. The database covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.

ABI/INFORM Trade & Industry
/INFORM Trade & Industry™ contains major trade and industry news. It includes in-depth coverage of companies, products, executives, trends, and other topics for more than 3,140 publications, with over 2,930 in full-text. With ABI/INFORM Trade & Industry, users can study and compare specific trades and industries, including telecommunications, computing, transportation, construction, petrochemicals, and many others.

ABI/INFORM Global
ABI/INFORM Global™ offers the latest business and financial information for researchers at all levels. With ABI/INFORM Global, users can find out about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape.

ABI/INFORM Dateline
ABI/INFORM Dateline delivers over 280 journals, with more than 230 available in full text. It includes hard-to-find local and regional business publications with news about local companies, analysis, information on local markets, and more. The database allows users to research employment opportunities, compile data on benefits and compensation, learn about corporate strategies, and other topics from a local and regional perspective. ABI/INFORM Dateline includes major business tabloids, magazines, daily newspapers, wire services, and area business publications.

ScienceDirect
Full-text scientific, technological, medical journals; subjects covered include biology, biochemistry, business management and accounting, chemistry, computer science, economics, finance, environmental science, mathematics, medicine, neuroscience, nursing, physics, psychology, education, and communication. Includes access to selected full-text reference books. Indexing/Abstracts to additional titles.

PsycARTICLES
Full-Text of articles from American Psychological Association journals and selected Educational Publishing Foundation journals. Most 1988-present. These same articles are also included in PsycINFO, which is more comprehensive.

Google Scholar
A search engine that searches the Web for peer-reviewed papers, theses, books, preprints, abstracts and technical reports from broad areas of research. Supports cited reference searching. Includes recent or unpublished work that hasn't yet been indexed in other databases.  Each Google search citation will include a link to the full-text resource provided by the IC Library, when available.  

PsycINFO
Bibliographic citations and some full-text for journal articles, books, and book chapters. Subjects include psychology and psychological aspects of related disciplines, such as medicine, psychiatry, nursing, sociology, education, pharmacology, physiology, linguistics, anthropology, business, and law. 1872-present.

SBRnet (Sports business research network)
Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.

AgeLine
Bibliographic index for the field of aging. Subjects covered include: aging, gerontology, health sciences, psychology, social sciences and sociology. Topics include: theories of aging, Social Security, Medicare/Medicaid, marketing to older adults, elder care, Alzheimer's, health care costs and policy, financial and retirement planning, fitness, nutrition, housing and more.  

General OneFile
Current journal and news information in humanities, education, business, science, art, politics, economics, social sciences, law, health care, computers, technology and environmental issues.

Wall Street Journal (1984 - present)
Full text of The Wall Street Journal from 1984-present. For issues from 1889-1993, see the  Wall Street Journal-ProQuest Historical Newspapers database.

Trendwatching.com
TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 

BBC News: Country Profiles
Full profiles provide an instant guide to history, politics and economic background of countries and territories, and background on key institutions. They also include audio or video clips from BBC archives. Contain information on the different types of press available in the country.

Brand Cameo
Provides information about product placement in films.

Bacon's Magazine Directory
Print Location: REF Z286.P4 B33
Lists magazine titles by a market classification scheme outlined at the start of the volume. Information for each title includes advertising costs and lead times, a short profile, circulation, publisher and contacts.

Bacon's Newspaper Directory
Print Location: REF Z286.N48 B33
Lists newspaper titles by geography, circulation, intended audience, and various other classifications. Information for each title includes advertising costs and lead times, circulation, publisher and contacts.

Bacon's Radio Directory
Print Location: REF HE8664 .B33
Lists radio stations by geography, lists radio programs by title, and also lists the top 210 Designated Market Areas (DMAs) for radio as compiled by the AC Neilsen company. Information for each station includes wattage, a short profile, lead times for advertising, and contacts.

Editor & Publisher International Year Book
Print Location: PN4700 .E42
Encyclopedia of the newspaper industry with listings for all dailies worldwide and all community and special interest U.S. and Canadian weeklies. Tables profile newspaper ad trends, circulation size by population groups, rankings by circulation size and more.

Serials Directory
Bibliographic information and current pricing of popular magazines, journals and other periodicals. It contains a listing of over 178,000 U.S. and international titles, including newspapers. Historical data is included for an additional 20,000 titles. Pertinent information for over 85,000 serial publishers worldwide is available, including in some cases email and web addresses.

Standard directory of advertisers
Print Location: REF HF5805 .S7
Useful in determining what agency or agencies represent a particular company or product(s). Searchable by S.I.C. code, etc.

Television & cable factbook
Print Location: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.

Encyclopedia of Business and Finance - 2nd ed.
Covers five general areas: finance and banking; accounting; marketing; management; and information systems. Draws on practical professional expertise as well as that of noted scholars.  Contributors include executives, government administrators and scholars from leading business programs from around the United States.

Encyclopedia of Major Marketing Campaigns
Print Location: REF HF5837.E53 2000
History of various advertising campaigns of the 20th century.

Exporters' encyclopaedia
Print Location: REF HF3011 .E9
Lists countries from around the world. Give information such as trade practices, rules/regulations, embassy's, boards of trade, transportation, communications, etc. Helpful to any one looking at exporting to a country or doing business internationally.

Minority Links from the U.S. Census Bureau
Current and historical data on select racial and ethnic groups

SIC (Standard Industrial Classification)
Search by keyword or 2,3 or 4 digit number to get a description of an industy and the code assigned to it. These codes allow one to find similar companies in an industry (either service or manufacturing) and to compare them.

NAICS (North American Industrial Classification System)

Uses a 6 digit numbering system to classify industries that either make a product or offer a service (such as banks)in North America. You can search the database by code or by text describing the industry. These codes can be used to generate a list of companies in an industry and to compare them using other directories found both print or online. You may find the codes and an explanation of them here:  http://www.census.gov/eos/www/naics/

S.I.C. codes (Standard Industrial Classification)

A series of 4-digit codes used to help describe what a company does and to assign it to a specific industry or industries.

Ad*Access
From Duke University Library's J.W. Hartman Center for Sales, Advertising, and Marketing History, this database contains 7,000 advertisements printed in U.S. & Canadian newspapers and magazines from 1911-1955. Main subject areas include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Ads can be searched or browsed.

E-Stats (U.S. Census Bureau)
The Census Bureau's site devoted to "measuring the electronic economy" and e-commerce.  The site includes recent and upcoming reports, information on methodology, and background papers. 

MRI+ (MediaMark Reporter)
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select MediaMark Reporter at the bottom of the page.
note: Registration is required. Use your IC Netpass & create a password, then validate your account through the e-mail you receive.

American Time Use Survey
The American Time Use Survey (ATUS) collects information on how people living in the United States spend their time in various activities, including eating and drinking, personal care, shopping, family care and child care, religious practice and organizational work, leisure and sports, mail, email, and telephone communication.

Claritas,com
"My Best Segments" site provides market segmentation data such as lifestyle preferences and demographics at the zip-code level.

State Data Centers
Partnership with the U.S. Census. The SDCs are official sources of demographic, economic, and social statistics.

Editor & Publisher Market Guide
Print Location: REF DESK HF5905 .E38
Provides a wide variety of information on newspaper markets including retail sales, population breakdowns, income, retail stores, newspapers published and subscription information, etc.

U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.

Community Information by Zip Code from Cal State University at Northridge
Find all sorts of data by putting in a zip code into the various links listed on the site. Areas such as population, housing, businesses, health, education and politics are covered.

County and City Extra: Annual Metro, City and County Data Book
Print Location: REF HA 202 .A362
Provides up to date statistical information for every state, county and metropolitan area, congressional district and for all cities in the U.S. with a population of 25,000 or more. For cities of 25,000 or less see Places, Towns and Townships.

County Business Patterns
An annual series from the Census Bureau that provides subnational economic data by industry. Data is useful for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets.

Sports Participation and Sporting Goods Purchase Data (NSGA)
The National Sporting Goods Association's information center provides links to recent data on sports participation and consumer purchases of sporting goods and equipment. Other reports are available for rnpurchase.