TVR 13100: Media Writing

The guide is a pathfinder to:

• primary and secondary media resources (ads, scripts, and transcripts)
• databases used for researching information (background information such as data)
• sites for media anaylsis (reviews and academic journal articles)

Primary: find existing ads (current ads can be found on YouTube or Google: video)

• Ad*Access   Historic collection from Duke U.
• All-American Ads NC988.5 .A1
  Book series that compiles ads across decades.
• Clio Awards Ads that won a Clio Award.
• American Memory: Advertising Historic collection from the Library of Congress
• Prelinger Archives
  Over 48,000 films, over 90 old time radio audio clips, 2,000 game videos, 250 independent news clips and much more (including educational films, advertisements and industry films) Historic ads

Secondary: databases

• ABI/INFORM databases   Try searching Copy as subject
• Business Source Premier (Original Interface)   Try searching ADVERTISING copy as a subject

Ad placement directories: online library databases

• MRI+ (MediaMark Reporter)
• SRDS Media Solutions

Ad data:

• Alexa: the web information company
  Alexa provides data such as rankings on websites.  Users can insert a URL and click "Lookup Sites" to view data.  The "Top Sites" tab has three viewing tabs: Global, By Country, and By Category.
  
• Audit Bureau of Circulations
  Organization that audits circulation statistics and generates reports to assist advertisers and publishers with media sales. Current reports require membership; see the "Free Reports" in the index to the right.
• MRI+ (MediaMark Reporter)
  A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select MediaMark Reporter at the bottom of the page.
• Nielsen TV Ratings from Zap2IT
  Ratings for various cable, syndicated, and sports programs on television. Data can be viewed weekly or by season and sorted by total households or total viewers.
• New Strategist publications  (book series)
• SBRnet (Sports business research network)
  Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
• Technorati
  Leading search engine for blogs and social media content.  Publishes the State of the Blogosphere report that analyzes trends in blogging.
  
• Trendwatching.com
  TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 
• TV Dimensions REF HE 8700.8 .T917
  Covers a wide variety of topics having to do with television viewership and programming including advertising, revenue, trends in viewing, etc. Published annually. Library retains 3 years in Reference.
• Television Bureau of Advertising (TVB)
  Non-for-profit organization that promotes local television stations to advertisers.
  
• U.S. Census Bureau
  Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.
  

Primary: transcripts from library databases

• LexisNexis Academic Select the News >> TV & Radio transcripts. Here is a short video to show you how.
• General OneFile
  Current journal and news information in humanities, education, business, science, art, politics, economics, social sciences, law, health care, computers, technology and environmental issues.
  
• Newspaper source
  Provides access to both national and international newspapers, and contains abstracts and indexing from the following papers (cover to cover): the New York Times, Wall Street Journal, Christian Science Monitor, and USA Today. Abstracting and indexing for all titles and full text for the Christian Science Monitor begins 1/1/95. Coverage includes everything except obituaries (exclusive of famous people), sports tables, ads/classifieds, stock prices, and weather. Additional data provided by Knight-Ridder/Tribune Business News: full text articles from 105 contributor newspapers. Additional data also provided by Knight-Ridder/Tribune News Service: full text articles from 40 contributor newspapers. Total coverage includes over 500,000 articles.
• if you're looking for a particular station, from the library's homepage go to the Articles tab. From the "Search for Journals" box, search a particular station.  Watch this brief video.

Primary: selected transcripts from websites:

• C-SPAN
  Non-profit corporation funded by cable and satellite affiliates that provides public access to daily political events such as congressional debates.  See also: C-SPAN's Video Library (programs from 1987+),
  
• National Public Radio (NPR)
  A privately funded non-for-profit member organization, NPR.org produces news, talk, and entertainment programs.  Member stations offer national and local programming.
  
• Open Vault (WGBH)
  Free online streaming video of historically significant videos produced by WGBH. Includes transcripts. On a separate site is the WGBH American Experience television series; many of the the episodes can be viewed online.
  

Secondary: Articles about Broadcast Journalism:

• Communication and Mass Media Complete (CMMC) Try searching Broadcast Journalism as a subject.

Secondary: Websites - Media Analysis:

• Journalism.org: Project for Excellence in Journalism: Understanding News in the Information Age
  Site is provided by the Project for Excellence in Journalism and the Committee of Concerned Journalists. Includes a link to The State of the News Media Annual Report as well as other research reports and analysis.
• On the Media
  On the Media is a National Public Radio Program that reflects on how the media covered events in the weekly news. It also discusses issues in the media such as freedom of information .
  
• Poynter Institute
  An online site about reporting, writing, and editing.   Links to the top story of the day, along with links to the most recent articles submitted by various contributors and Institute staff members. Poynter's News University offers free self-directed courses such as Newsgathering Law & Liability: A Guide for Reporting.
  

Primary: screenplays

• American Film Scripts Online
  Film scripts with detailed, fielded information on related scenes, characters and people. From Alexander Street Press.
• Motion picture plays  The library collects screenplays. The subject for screenplays in the catalog is "Motion Picture Plays"!
• Script City
  This is a commercial site where TV and film scripts can be purchased.  IC library has purchased some scripts so search the catalog first.   You can also recommend a purchase.

Secondary: articles about screenplays:

• Communication and Mass Media Complete (CMMC)   The descripter in the database is also called "Motion Picture Plays".

Reviews

• metacritic.com

Primary: Press Releases group file through the library

• LexisNexis Academic   You can access wires under "News" >> "Newspapers and Wires".  You can search for a particular wire under the "Sources tab".   Here is a short video to show you how.

Primary: access directly

• PR Newswire
• CSRwire.com

Go to a company site and check for news

• Look for the News information on a company's site for PR releases.  Here is a short video to show you how.

• How can I find a cd's playlist or a dvd's cast in the Library Catalog?
• How do I renew an item I have checked out?
• I need an NPR radio transcript. Does the library have television and radio transcripts?
• What does CORE in the call number for a Multimedia item mean?
• Where are the Rod Serling scripts, such as those for Twilight Zone, housed?
• Where can I find box office grosses for films or Broadway shows?
• Where can I find film or entertainment reviews?
• Where can I find ratings data for advertising, television and radio?

The library purchases Short films (fiction and nonfiction & animated):

• Here is a Selected Guide of Short films
• Short films  Fiction and nonfiction shorts- the entire list in the library catalog
• Wholphin  Fiction shorts from McSweeney's
• Quickband Networks  Fiction and nonfiction shorts from Quickband Networks

Noodlebib guides you through the required data entry for citation in the MLA, APA, and Chicago/Turabian styles. It takes care of punctuation, alphabetization and formatting, producing a polished source list for import into Word.

• Associated Press (AP) stylebook and briefing on media law
  REF PN4783 .A83
• Ithaca College Library: Writing & Citing Page
• Truss, L. (2004). Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation. New York: Gotham Books.
• IC Writing Center

• Advertising copy
• Broadcasting--Authorship.
• Conversations with filmmakers series
• Journalism--Authorship.
• Mass media--Authorship.
• Motion picture authorship.
• Motion picture plays.
• Motion picture producers and directors--United States--Interviews
• Faber Projections  This is a book series by the publisher Faber &Faber of interviews with directors.
• Public relations--United States--Authorship.
• Radio plays.
• Radio scripts.
• Television authorship.
• Television scripts.

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