Communication Research Methods

Table of Contents

Research Methods: A pathfinder
Communication Research books
Content Analysis
Marketing research
Mass Media Research books
Qualitative Research books
Survey design and interpretation
Select Journals

Articles
Data & Statistics
Methodspace (research forum)
Teaching with Data

Research Methods: A pathfinder

Use this guide to find current books and articles on research methods. The article links (see right) link to articles in EBSCO databases: Business Source Premier, Communication and Mass Media Complete, and the Professional Development Collection (for a smaller search set, add additional keywords to the search box). Let me know if there is a title we should own or if one is out-of-date.

Communication Research books

Communication Research Measures: A Sourcebook. (2004). Mahwah, N.J: Lawrence Erlbaum Associates.
Hayes, A. F. (2005). Statistical Methods for Communication Science. Mahwah, N.J: Lawrence Erlbaum Associates.
Information and Document Design Varieties on Recent Research. (2006). Document design companion series. Amsterdam: J. Benjamins. This is an e-Book that can be viewed full-text online.
Brewerton, P. (2001). Organizational Research Methods a Guide for Students and Researchers. London: SAGE. This is an e-Book that can be viewed full-text online.
Frey, L. R. (2000) Investigating Communication: An Introduction to Research Methods. (2000) 2nd ed.
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. (2002). London: Routledge.
The Handbook of Media Audiences. (2011). . Chichester: Wiley-Blackwell.
Merrigan, G. (2009). Communication Research Methods (2nd ed.). New York: Oxford University Press.
Napoli, P. M. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. New York: Columbia University Press.
Research in Organizations: Foundations and Methods of Inquiry. (2005). Publication in the Berrett-Koehler organizational performance series. San Francisco, CA: Berrett-Koehler.
Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis. (2007). (2nd ed.). London: Hodder Arnold.
Routledge Handbook of Applied Communication Research (2009). New York: Routledge.
Rubin, R. B. (2010). Communication Research: Strategies and Sources (7th ed.). Belmont, CA: Wadsworth Cengage Learning.
The SAGE Handbook of Gender and Communication. (2006). Thousand Oaks, Calif: Sage Publications.
The SAGE Handbook of Organizational Research Methods. (2009). .Los Angeles: SAGE.
The SAGE Handbook of Online Research Methods. (2008). Los Angeles: SAGE.
Theorizing Communication: Readings Across Traditions. (2007). Los Angeles: Sage Publications.
Yin, R. K. (2003). Applications of Case Study Research. Applied social research methods series (2nd ed.). Thousand Oaks: Sage Publications.
Yin, R. K. (2009). Case Study Research: Design and Methods. (4th ed.). Thousand Oaks, CA: Sage.

Content Analysis

Divakaran, A. (2008). Multimedia Content Analysis: Theory and Applications. Springer.
Fortunato, J. A. (2005). Making Media Content: The Influence of Constituency Groups on Mass Media. Mahwah, N.J: Lawrence Erlbaum Associates.
Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, Calif: Sage.
Krippendorff, K. (2008). Content Analysis Reader. Sage Publications.
Message Effects in Communication Science. (1989). Sage annual reviews of communication research. Newbury Park, Calif: Sage Publications.
Neuendorf, K. A. (2002). The Content Analysis Guidebook. Thousand Oaks, Calif: Sage Publications.
Postman, N. (2008). How to Watch TV News (Rev. ed.). New York, N.Y: Penguin.
Riffe, D. (2005). Analyzing Media Messages: Using Quantitative Content Analysis in Research (2nd ed.). Mahwah, N.J: Lawrence Erlbaum.

Marketing research

Find books by New Strategist Publications (ex. Who's buying by age / generation)

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research. (2011). (3rd ed.). Thousand Oaks, Calif: SAGE. Other works by Bearden.
Developments in Human Observation Methodologies. (2007). . Bradford, England: Emerald Group Publishing.
Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: John Wiley.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. (2010). (2nd ed.). Upper Saddle River, N.J: FT Press.
Katz, H. E. (2010). The media handbook a complete guide to advertising media selection, planning, research, and buying. Communication series (4th ed.). New York: Routledge. This is an e-Book that can be viewed full-text online.
Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.
Wenzel, A. M. (2012). The entrepreneur’s guide to market research. The entrepreneur’s guide. Santa Barbara, Calif: Praeger.

Mass Media Research books

Beatty, A., National Research Council (U.S.). Studying Media Effects on Children and Youth Improving Methods and Measures, Workshop Summary. Washington, D.C: National Academies Press. This is an e-Book that can be viewed full-text online.
Berger, A. A. (2005). Media Analysis Techniques (3rd ed.). Thousand Oaks, Calif: Sage.
Changing Media Markets in Europe and Abroad: New Ways of Handling Information and Entertainment Content. (2006). Series on international media research. New York: Pabst Science.
Cohen, J. (1995). Through the Media Looking Glass: Decoding Bias and Blather in the News. Monroe, Me: Common Courage Press.
International Media Research a Critical Survey. (1998). London: Routledge.
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. (2002). London: Routledge.
Orlik, P. B. (2008). Electronic Media Criticism: Applied Perspectives (3rd ed.). New York: Routledge/Taylor and Francis Group.
Taylor, P. A. (2008). Critical Theories of Mass Media Then and Now. Maidenhead, Berkshire, England: McGraw Hill/Open University Press. This is an e-Book that can be viewed full-text online.
Wimmer, R. D. (2006). Mass Media Research: An Introduction. Wadsworth series in mass communication and journalism (8th ed.). Belmont, CA: Thomson/Wadsworth.
The SAGE Handbook of Media Processes and Effects. (2009). . Los Angeles: SAGE.
The SAGE Handbook of Media Studies. (2004). . Thousand Oaks, Calif: Sage Publications.
Tovares, R. D. (2010). How to Write About the Media Today. Santa Barbara, Calif: Greenwood.
Wimmer, R. D. (2006). Mass Media Research: An Introduction. Wadsworth series in mass communication and journalism (8th ed.). Belmont, CA: Thomson/Wadsworth.

Qualitative Research books

Banks, M. (2007). Using Visual Data in Qualitative Research. SAGE qualitative research kit. London: SAGE Publications.
Bloor, M. (2006). Keywords in Qualitative Methods a Vocabulary of Research Concepts. London: Sage Publications. This is an e-Book that can be viewed full-text online.
Handbook of Interview Research: Context & Method. (2002). Thousand Oaks, Calif: Sage Publications.
Handbook of Research on Electronic Surveys and Measurements. (2007). Hershey, PA: Idea Group Reference.
Kvale, S. (2009). InterViews: Learning the Craft of Qualitative Research Interviewing (2nd ed.). Los Angeles: Sage Publications.
The Landscape of Qualitative Research. (2008). (3rd ed.). Los Angeles: Sage Publications.
Lincoln, Y. S. (1985). Naturalistic Inquiry. Beverly Hills, Calif: Sage Publications.
Merriam, S. B. (2009). Qualitative Research: A Guide to Design and Implementation. San Francisco, Calif: Jossey-Bass.
Moisander, J. (2006). Qualitative Marketing Research a Cultural Approach. London: SAGE. This is an e-Book that can be viewed full-text online.
The Sage handbook of qualitative research. (2011). (4th ed.). Thousand Oaks: Sage.
Stake, R. E. (2010). Qualitative Research: Studying How Things Work. New York: Guilford Press.

Survey design and interpretation

Bradburn, N. M. (2004). Asking Questions: The Definitive Guide to Questionnaire Design: For Market Research, Political Polls, and Social and Health Questionnaires (Rev. ed.). San Francisco: Jossey-Bass.
Sudman, S. (1996). Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (1st ed.). San Francisco: Jossey-Bass Publishers.

Select Journals

A selection of journals with full or partial fulltext access through Ithaca College library. For access to journal that we do not subscribe to, try Interlibrary Loan.

Communication Research
Communication Research
Communication Research Reports
Communication Research Trends
Document design: journal of research and problem solving in organizational communication
Human communication research
Journal of Applied communication research
Journal of intercultural communication research
Qualitative research reports in communication
Web journal of mass communication research

Media Research
China media research
Journal of Arab & Muslim Media Research
Journal of magazine & new media research
Review of Research on the Impact of Violence in Entertainment Media

Marketing Research
International journal of research in marketing
Journal of Historic Research in Marketing
Journal of Management and Marketing Research
Journal of research in interactive marketing
Marketing research