Communication Research Methods

Use this guide to find current books and articles on research methods.  The article links (see right) link to articles in EBSCO databases: Business Source Premier, Communication and Mass Media Complete, and the Professional Development Collection (for a smaller search set, add additional keywords to the search box).  Let me know if there is a title we should own or if one is out-of-date.

• Communication Research Measures: A Sourcebook. (2004). Mahwah, N.J: Lawrence Erlbaum Associates.
• Hayes, A. F. (2005). Statistical Methods for Communication Science. Mahwah, N.J: Lawrence Erlbaum Associates.
• Information and Document Design Varieties on Recent Research. (2006). Document design companion series. Amsterdam: J. Benjamins.  This is an e-Book that can be viewed full-text online.
• Brewerton, P. (2001). Organizational Research Methods a Guide for Students and Researchers. London: SAGE. This is an e-Book that can be viewed full-text online.
• Frey, L. R. (2000) Investigating Communication: An Introduction to Research Methods. (2000) 2nd ed. 
• The handbook of media and communication research: qualitative and quantitative methodologies
  London ; New York : Routledge, 2012.
• The Handbook of Media Audiences. (2011). Chichester: Wiley-Blackwell.
• The Handbook of media and communication research: Qualitative and quantitative methodologies. (2012). (2nd ed.). London ; New York: Routledge.   This is an e-Book that can be viewed full-text online.
• Frontiers in new media research. (2012). New York: Routledge.
• Merrigan, G. (2009). Communication Research Methods (2nd ed.). New York: Oxford University Press.
• Napoli, P. M. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. New York: Columbia University Press.
• Research in Organizations: Foundations and Methods of Inquiry. (2005). Publication in the Berrett-Koehler organizational performance series. San Francisco, CA: Berrett-Koehler.
• Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis. (2007). (2nd ed.). London: Hodder Arnold.
• Routledge Handbook of Applied Communication Research (2009). New York: Routledge.
• Rubin, R. B. (2010). Communication Research: Strategies and Sources (7th ed.). Belmont, CA: Wadsworth Cengage Learning.
• The SAGE Handbook of Gender and Communication. (2006). Thousand Oaks, Calif: Sage Publications.
• The SAGE Handbook of Organizational Research Methods. (2009). .Los Angeles: SAGE.
• The SAGE Handbook of Online Research Methods. (2008).  Los Angeles: SAGE.
• Theorizing Communication: Readings Across Traditions. (2007). Los Angeles: Sage Publications.
• Yin, R. K. (2003). Applications of Case Study Research. Applied social research methods series (2nd ed.). Thousand Oaks: Sage Publications.
• Yin, R. K. (2009). Case Study Research: Design and Methods.  (4th ed.). Thousand Oaks, CA: Sage. 

• Divakaran, A. (2008). Multimedia Content Analysis: Theory and Applications.  Springer. 
• Fortunato, J. A. (2005). Making Media Content: The Influence of Constituency Groups on Mass Media. Mahwah, N.J: Lawrence Erlbaum Associates.
• Krippendorff, K. (2013). Content analysis: an introduction to its methodology (3rd ed.). Los Angeles ; London: SAGE.
• Krippendorff, K. (2009). Content Analysis Reader.  Sage Publications.
• Leetaru, K. (2012). Data mining methods for the content analyst: an introduction to the computational analysis of content. New York: Routledge.
• Message Effects in Communication Science. (1989). Sage annual reviews of communication research. Newbury Park, Calif: Sage Publications.
• Neuendorf, K. A. (2002). The Content Analysis Guidebook. Thousand Oaks, Calif: Sage Publications.
• Postman, N. (2008). How to Watch TV News (Rev. ed.). New York, N.Y: Penguin.
• Riffe, D. (2005). Analyzing Media Messages: Using Quantitative Content Analysis in Research (2nd ed.). Mahwah, N.J: Lawrence Erlbaum.
• TV content analysis: techniques and applications. (2012). Boca Raton, FL: CRC Press.

Find books by New Strategist Publications (ex. Who's buying by age / generation)

• Kelley, L. D. (2012). Advertising media planning: a brand management approach (3rd ed.). Armonk, N.Y: M.E. Sharpe.
• Handbook of marketing scales: multi-item measures for marketing and consumer behavior research. (2011). (3rd ed.). Thousand Oaks, Calif: SAGE. Other works by Bearden.
• Developments in Human Observation Methodologies. (2007). . Bradford, England: Emerald Group Publishing.
• Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: John Wiley.
• The handbook of online and social media research : tools and techniques for market researchers
  New York : Wiley, 2010.
• Handbook of research on digital media and advertising : user generated content consumption
  Hershey, PA : Information Science Reference, c2011. Single user only.
• Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. (2010). (2nd ed.). Upper Saddle River, N.J: FT Press.
• Katz, H. E. (2010). The media handbook a complete guide to advertising media selection, planning, research, and buying. Communication series (4th ed.). New York: Routledge. This is an e-Book that can be viewed full-text online.
• Sissors, J. Z., (2010). Advertising Media Planning (7th ed.). New York: McGraw-Hill. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.
• Sterne, J. (2010). Social media metrics how to measure and optimize your marketing investment. Hoboken, N.J: Wiley. This is an e-Book that can be viewed full-text online.
• Wenzel, A. M. (2012). The entrepreneur’s guide to market research. The entrepreneur’s guide. Santa Barbara, Calif: Praeger.
  
  

• Beatty, A., National Research Council (U.S.). Studying Media Effects on Children and Youth Improving Methods and Measures, Workshop Summary. Washington, D.C: National Academies Press. This is an e-Book that can be viewed full-text online.
• Berger, A. A. (2005). Media Analysis Techniques (3rd ed.). Thousand Oaks, Calif: Sage.
• Changing Media Markets in Europe and Abroad: New Ways of Handling Information and Entertainment Content. (2006). Series on international media research. New York: Pabst Science.
• Cohen, J. (1995). Through the Media Looking Glass: Decoding Bias and Blather in the News. Monroe, Me: Common Courage Press.
• International Media Research a Critical Survey. (1998).  London: Routledge.
• A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. (2002). London: Routledge.
• Orlik, P. B. (2008). Electronic Media Criticism: Applied Perspectives (3rd ed.). New York: Routledge/Taylor and Francis Group.
• Taylor, P. A. (2008). Critical Theories of Mass Media Then and Now. Maidenhead, Berkshire, England: McGraw Hill/Open University Press.  This is an e-Book that can be viewed full-text online.
• The SAGE Handbook of Media Processes and Effects. (2009). . Los Angeles: SAGE.
• The SAGE Handbook of Media Studies. (2004). . Thousand Oaks, Calif: Sage Publications.
• Sparks, G. G. (2013). Media effects research: a basic overview (4th ed.). Australia ; Boston, MA: Wadsworth Cengage Learning.
• Tovares, R. D. (2010). How to Write About the Media Today. Santa Barbara, Calif: Greenwood.
• Volkmer, I. (2012). Handbook of global media research (1st ed.). Hoboken, N.J: Wiley-Blackwell.
• Wimmer, R. D. (2011). Mass media research: an introduction (9th ed.). Boston, Mass: Cengage- Wadsworth.

• Altheide, D. L. (2013). Qualitative media analysis (2nd ed.). Thousand Oaks, Calif: Sage Publications.
• Banks, M. (2007). Using Visual Data in Qualitative Research. SAGE qualitative research kit. London: SAGE Publications.
• Bloor, M. (2006). Keywords in Qualitative Methods a Vocabulary of Research Concepts. London: Sage Publications. This is an e-Book that can be viewed full-text online.
• Brennen, B. (2012). Qualitative research methods for media studies. New York: Routledge.
• Daymon, C. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). New York, NY: Routledge. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.
• Handbook of Interview Research: Context & Method. (2002). Thousand Oaks, Calif: Sage Publications.
• Handbook of Research on Electronic Surveys and Measurements. (2007). Hershey, PA: Idea Group Reference.
• The handbook of media and communication research qualitative and quantitative methodologies. (2012) (2nd ed.). London ; New York: Routledge. This is an e-Book that can be viewed full-text online. ** This book was purchased for single user access; only one person at a time can view it.
• Kvale, S. (2009). InterViews: Learning the Craft of Qualitative Research Interviewing (2nd ed.). Los Angeles: Sage Publications.
  
• The Landscape of Qualitative Research. (2008). (3rd ed.). Los Angeles: Sage Publications.
• Lincoln, Y. S. (1985). Naturalistic Inquiry. Beverly Hills, Calif: Sage Publications.
• Merriam, S. B. (2009). Qualitative Research: A Guide to Design and Implementation. San Francisco, Calif: Jossey-Bass.
• Moisander, J. (2006). Qualitative Marketing Research a Cultural Approach. London: SAGE. This is an e-Book that can be viewed full-text online.
• The Sage handbook of qualitative research. (2011). (4th ed.). Thousand Oaks: Sage.
• Stake, R. E. (2010). Qualitative Research: Studying How Things Work. New York: Guilford Press.

• Bradburn, N. M. (2004). Asking Questions: The Definitive Guide to Questionnaire Design: For Market Research, Political Polls, and Social and Health Questionnaires (Rev. ed.). San Francisco: Jossey-Bass.
• Sudman, S. (1996). Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (1st ed.). San Francisco: Jossey-Bass Publishers.

A selection of journals with full or partial fulltext access through Ithaca College library.  For access to journal that we do not subscribe to, try Interlibrary Loan.

Communication Research
Communication Research
Communication Research Reports
Communication Research Trends
Document design: journal of research and problem solving in organizational communication
Human communication research
Journal of Applied communication research
Journal of intercultural communication research
Qualitative research reports in communication
Web journal of mass communication research

Media Research
China media research
Journal of Arab & Muslim Media Research
Journal of magazine & new media research
Review of Research on the Impact of Violence in Entertainment Media

Marketing Research
International journal of research in marketing
Journal of Historic Research in Marketing
Journal of Management and Marketing Research
Journal of research in interactive marketing
Marketing research

• Fairness and Accuracy in Reporting (FAIR)
  A national media watch group that monitors media bias and censorship.
• International Association for Media and Communication Research (IAMCR)
  Worldwide professional organization in the field of communication research (more About IAMCR). They have compiled a list of Open Access Journals in the field of communications.
• Journalism.org: Project for Excellence in Journalism: Understanding News in the Information Age
  Site is provided by the Project for Excellence in Journalism and the Committee of Concerned Journalists. Includes a link to The State of the News Media Annual Report as well as other research reports and analysis.
• Media Cloud
  Data tool from the Berkman Center for Internet & Society at Harvard that visulizes the flow of the media.
• Media Education Foundation
  Organization that produces educational documentaries that examines American mass media's impact on society.
• Media Education Lab
  Temple University program that focuses on media education through curriculum materials, publications, workshops, seminars, etc.
• Media Matters for America
  Progressive news monitoring organization.
• National Association for Media Literacy Education (NAMLE)
  Organization focused on media literacy in the United States.
• Newsflow
  Real-time map of news reporting from the MIT Center for Civic Media.
• Newsy: Multisource video news
  According to the About page, Newsy is the, "only video news service that allows users to compare bias by highlighting nuances in reporting."
• On the Media
  On the Media is a National Public Radio Program that reflects on how the media covered events in the weekly news. It also discusses issues in the media such as freedom of information .
• Pew Research Center for People and the Press
  Organization that conducts national surveys on the politics and the media. Includes data sets, reports, and links to polls.
• Project Look Sharp
  Project Look Sharp provides materials, training and support to help teachers prepare students for life in today's media saturated world. Project Look Sharp promotes the effective integration of media literacy and critical thinking into classroom curricula at all educational levels and instructional areas. Project Look Sharp also evaluates the effectiveness of school-based media literacy education.

The links, below, are sample searches across the following databases: Communication & Mass Media Complete, Business Source Premier, Professional Development Collection

• Content Analysis AND Communication or "mass media"
• Focus Groups AND Communication or "mass media"
• Internet Surveys AND Communication or "mass media"
• Methodology AND Research AND Social Media
• Questionnaires AND Communication or "mass media"
• Research Methodology Evaluation  AND Communication or "mass media"

Books by subject:

• Advertising media planning.
• Advertising--Research.
• Amusements--United States--Statistics.
• Communication Methodology
• Communication Research
• Communication Research Methodology
• Consumer behavior--United States--Statistics.
• Commercial products--United States--Statistics.
• Consumers\' preferences--United States--Statistics.
• Consumers--United States--Statistics.
• Content analysis (Communication)
• Data mining
• Demographic surveys.
• Focus groups.
• Generation Y--United States--Statistics.
• Home entertainment industry--United States--Statistics.
• Internet research.
• Interviewing in marketing research.
• Journalism--Objectivity.
• Market surveys
• Marketing research.
• Marketing research--Statistical methods
• Mass media--Objectivity.
• Mass media--Research
• Mass media--Research--Methodology.
• Motion picture industry--United States--Statistics.
• Older people--United States--Statistics.
• Organization--Research.
• Organization-Research-Methodology
• Organizational behavior--Research--Methodology.
• Population--Statistics.
• Quantitative research.
• Questionnaires.
• Recreation--United States--Statistics.
• Scaling (Social sciences)
• Social sciences--Methodology
• Social sciences--Research--Methodology
• Social sciences--Statistical methods  This links to the subject heading "statistical methods" in the library's catalog.
• Social sciences--Statistical methods--Computer programs.  Links to help books on statistical software packages.
• Social surveys--Methodology.
• Teenage consumers.
• Young adult consumers--United States--Statistics.
• Young consumers--United States--Statistics.
• Youth--United States--Statistics.

Software:

• ITS page on SPSS Statistics
  
• Media Planning & Buying Calculators (from SRDS)
• NVivo (QSR International) research software

Data:

• Data.gov
• Inter-University Consortium for Political and Social Research (ICPSR) Some data is for members only.
• Media Cloud
• Media Research Hub
• MRI+ (MediaMark Reporter)
• Research Guide: Integrated Marketing Communication / Statistics & Data
• U.S. Census Bureau
• UNdata

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