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New Media Economics

About this Guide
Use this guide for resources to form an media internet start-up. It also lists popular digital media platforms thereby creating a New Media big picture.   For a sense of Convergence, Big Media, and "Who Owns the Media" go to: freepress's "Who Owns the Media?", Columbia Journalism Review's "Who Owns What", or AdAge Data Center's "Media Family Trees".  Additional information can be found in LexisNexis's Company Dossier or Business and Company Research Center.  Prepare yourself to go forth and create your own innovative digital media platform.
Books from IC Library
Reference
People
Subjects (results include print and Ebrary e-books)
Consumer Research
To evaluate products try:
Trade News and Journals
Trade Academic 
New Media Platforms: Advertising
  • Advertising.com
    "Advertising.com is the technology, data and insights arm of AOL Advertising."  The platform AdLearn helps advertising agencies cnetrally manage their campaigns.
  • Alexa: the web information company
    Alexa provides data such as rankings on websites.  Users can insert a URL and click "Lookup Sites" to view data.  The "Top Sites" tab has three viewing tabs: Global, By Country, and By Category.
  • Clearspring Connects publishers, services and advertisers to clients on the social web.
  • DataXu  Offers a media management platform for digital media campaigns.
  • Doubleclick ad planner
    A Google ad planning feature that assists market researchers define audience and build media plans.  Demographic data are also included in SRDS Consumer Media.
  • Google AdWords
    Online advertising site for Google.
  • IceRocket: top blog posts
    Blog search that lists Top Blog Posts and includes a Trend Tool.
  • Klout
    Measures influence on topics across the social web.
  • Marin  Supplies software for ad management.
  • Mediabank  Has platforms for managing the buying and selling of media ads.
  • Microsoft adCenter Labs
    Digital advertising technology from Microsoft.
  • Tapjoy  A platform for mobile ads.
  • Technorati
    Leading search engine for blogs and social media content.  Publishes the State of the Blogosphere report that analyzes trends in blogging.
  • Trendwatching.com
    TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 
  • What the Trend
    Ranks Twitter trends.
New Media Platforms: Books & Archives
Scanned book collections & archives
  • Bartleby.com: Great Books Online
    Full-text books: literature, reference, verse; quotations from Bartlett's, etc. It includes Strunk and White's The Elements of Style.
  • Chronicling America: Historic American Newspapers
    A Library of Congress and National Endowment for the Humanities site containing more than 226,000 pages of public-domain newspapers from California, Florida, Kentucky, New York, Utah, Virginia and the District of Columbia published between 1900 and 1910.
  • Digital Public Library of America (DPLA)
    A work in progress, this initiative by libraries and other cultural institutions, hopes to provide information, particularly from the United States, available to all free of charge.  For detailed scope and content, read the "Concept Note" page of the project.
  • Directory of Open Access Books (DOAB)
    Platform for peer-reviewed scholarly books in a variety of languages from the OAPEN Foundation (based at the National Library in The Hague). (Beta, April 2012).
  • FLICKR (Library of Congress Project)
    About 3,000 photographs (in color and black and white) and posters from governmental sources such as the Library of Congress, the FBI, National Archives and Department of Defense. Includes portraits of politicians, celebrities, protests, demonstrations, and news shots from around the world. No known copyright exists for the photos included within the collection
  • Google Books
    Search the full-text of millions of books and magazines -click the "Full view only" button to find full-text books or magazines.   Newer titles still under copyright can be searched, but the full-text is not viewable.  Use the "Find this book in a library" link to see if the IC Library has the title. Enter 14850 to see a list of local libraries that own the book.   If IC is listed, clicking on the link will take you to the record in the IC Library catalog, displaying its call number and availability.
  • Gutenberg-e
    Collection of digital books from Columbia University Press and the American Historical Association. Subjects include Africa, colonial Latin America, South Asia, Europe before 1800, military history, history of foreign relations, history of North America before 1900, women's history, history of gender and more.
  • HathiTrust Digital Library
    A collaborative project of several research-level academic libraries across the United States, HathiTrust is a digital repository for scanned books and other digital materials similar to Google Books.  In some cases, books that are only available in snippet view through Google Books are available in full text at HathiTrust.
  • American Memory
    Primary source materials relating to the history and culture of the United States.
  • Perseus Digital Library
    Links to over 30,000 images of Architecture, Archaeological Sites, Coins, Vases, and Sculpture from the ancient world.
  • Prelinger Archives
    Over 48,000 films, over 90 old time radio audio clips, 2,000 game videos, 250 independent news clips and much more (including educational films, advertisements and industry films)
  • Project Gutenberg
    Full text books. 13,000+ e-books.
E-book readersBook Social Networks, e-book platforms, book making & Management systems
Open Access
New Media Platforms: Business
  • E*Trade Financial Corporation
    Online stock trading, browker, and investing site.
  • eBay
    Online auction site.
  • Etsy
    Place to sell handmade and vintage items as well as supplies.
  • Groupon
    Group coupon website that offers daily deals from a variety of local and national companies.
  • Jive Social Business
    Social Business software.
  • PayPal
    Online payment system for buyers and sellers.
New Media Platforms: Communication Tools
Blogs / Content Management Systems / Social websites
Social Networks Professional Networks Smartphones
Computer phones
Instant Messengers Email and Social Media Marketing
New Media Platforms: Computing
Listed here are key means for accessing new media content.

Companies
  • Apple  desktop and laptop computers, iPod, iPad, ITunes, & apps
  • Microsoft desktop and laptop comuters, Internet Explorer, Microsoft Office software, Xbox, and browser I.E. and search engine Bing
BrowsersInternet Service Providers
Search Engines
New Media Platforms: Education
Conferences, lectures, podcasts, online learning, and teaching tools
  • Akademos
    Digital college bookstore whos Textbook Adoption Tool allows teachers to find textbooks for their courses.
  • Annenberg Learner - Teacher Resources
    Educational, online videos in many subjects. Select from the list and then look for the VoD (Video On Demand) icon for the free content. Free registration required.
  • Chegg Textbook vendor
  • Coursebook  Platform for finding great resources (video, podcasts, etc.) for teaching
  • Courseload  Platform for providing digital textbooks to students
  • CourseRank  Platform that helps students find courses to add to their schedule.
  • Coursera
    Free "massively open online courses" (MOOCs) from top instutitions such as Princeton, Stanford, University of Michigan at Ann Arbor, University of California at Berkeley and the University of Pennsylvania. None of the courses are for credit but certificates may be issued.
  • Critical Commons : For Fair & Critical Participation in Media Culture
    This non-profit site supports teaching and research by hosting media clips that can be used for classroom instruction.  Faculty can add clips with commentary for class instruction by registering on the site as an advanced user.  Students who register as basic users can create links and post comments to videos.  Here is the Registration form.
  • C-SPAN Video Library
    A digital archive of C-SPAN's extensive video coverage. The site provides access to 98% of all C-SPAN programs aired since 1987.  Search by speakers, subjects, sponsors, keyword, words spoken or date. The Congressional Chronicle feature is a chronological organization of all speakers and actions on the floor of the U.S. House and Senate. Each speaker's appearance is linked to the remarks as printed in the Congressional Record and to the related video clip. The Flash video player allows for clipping, posting, and mailing of individual speeches.
  • edX  MITx and Harvard collaboration on online education for free.
  • FORA.tv
    Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc.  Users can sign in to customize the site.
  • Forum Network
    Free video lectures from PBS and NPR.
  • iTunes (Apple)   Includes: iTunes U
  • Khan Academy
    Short video tutorials on mathematical topics (e.g., factoring polynomials, conic sections).
  • LORE (formerly CourseKit) "simple way to manage your course and engage your students"
  • Media Learning Seminar  Annual event from the Knight Foundation
  • Multimedia Educational Resource for Learning and Online Teaching (MERLOT)
    Peer reviewed online materials for teaching and learning. Indexes, defines, and links to online materials on the web.
  • MIT Open Courseware
    Web-based courses available open access from the Massachusetts Institute of Technology. 
  • P2PU "...a grassroots open education project that organizes learning ourside of institutional walls and gives learners recognition for their achievements."
  • PBS Teachers
    Website with links to preK-12 educational resources including lesson plans, teaching activities, on-demand video assets, and interactive games and simulations.
  • Pop!Tech Pop!Casts
    Pop!Tech is a conference of big thinkers on science, technology & the future of ideas. Subscribe to Pop!Cast videos or audio Pop!Casts via iTunes.
  • Saylor.org   Free and open collection of college level courses.
  • TED : Ideas worth spreading
    Nonprofit that sponsors a conference that explores Technololgy, Entertainment, and Design. The annual TED prize offers "One Wish to Change the World" in addition to a monetary award.  The organization also sponsors TED Talks (disemminating "Ideas worth spreading" online).
      See also: TED Ed
  • Udacity  High level education for a low cost (strenght is computer programming)
  • Udemy  Platform where users can either take or build courses on any subject.  Some courses are free & others you have to pay a fee.
  • UniversityNow  Network of affordable and accessible universities. Part of a campaign to solve the "higher education crisis" of cost and access.
New Media Platforms: Gaming
CoreCasual
Serious
New Media Platforms: Journalism &Writing
  • CreateSpace
    Self Publishing and free distribution for books, music, and film.
  • Figment
    Writing site for young adults.
  • Gather  Place for freelance writers to post works.
  • Google: Living Stories.  (dead?) "A new format for online news"
  • Google one pass  "...a payment system that enables publishers to set the terms for access to their digital content."
  • Helium  "a knowledge co-operative where our writers are also our editors who read and rate every article on the site."
  • iCircular for Mobile Smartphones  From the AP, this allows newspaper to provide ads to readers
  • Livestand  Yahoo's digital newstand
  • MoJo (Knight-Mozilla News Technology Partnership) .  Knight-Mozilla News Technology Partnership to, "harness open-web innovation for journalism."
  • Next Issue Media   "is a revolutionary end-to-end publishing platform founded by five leading global publishers and designed to develop, market and deliver all forms of paid content -- a vast array of magazines and newspapers -- to consumers via the digital device of their choice."
  • Outside.In
    Local news aggregator that "organizes the web around neighborhoods." Here is the Ithaca, NY site.
  • Patch  (AOL) "We’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities."  Read more in OJR.
  • Press+  Brill, Hindrey Jr., and Crovitz's project (Journalism Online)  to provide "e-commerce solutions" for publishers.  They sold Journalism Online to R. R. Donnelley & Sons in Spring 2011.
  • Publish2  Competes with the AP.  Indy journalists and bloggers can use this platform to disseminate stories.
  • Scitable by Nature Publishing Group - focuses on genetics.
  • Scribd "Scribd is the world’s largest social reading and publishing company."
  • Storify
    Interactive social media platform for story telling.  Users can drag and drop information from other social media sites to build story ideas.
  • Wetpaint "custom-tailored for young women who love TV and fashion"
  • Zinio Digital Magazines
    Zinio calls itself, "the world's largest newsstand and bookstore."  Magazines can be purchased and read online.
New Media Platforms: Radio & Music
Aggregated Streaming Platforms
  • Amazon.com   Sells MP3s.  Includes a music Cloud Drive for music storage and syncing.
  • Google Music  The site is in beta (July 2011). You can request an invitation.
  • Grooveshark
    Search for and stream music online. Users can create accounts.
  • iTunes U (Apple)
    Movies, music, television, lectures, games, etc. from Apple. Users must download the iTunes software.  Digital Media can be streamed through a personal computer or downloaded to an iPod.
  • JELLI  Allows listeners to interact with radio broadcasts in real time.
  • Listen Later:  Radio stations can upload and archive their content on StreamOn's Internet Ccloud.
  • MP3tunes
    Offers a music cloud that allows users to access their music from multiple computers and devices.
  • Pandora
    Internet radio established in 2000 that uses the Music Genome Project to select songs that appeal to individual listeners.
  • rdio  Users can listen to music through their IPhone, BlackBerry and Android phones; users can sych music offine throuh a phone. No ads.
  • Rhapsody
    Digital music subscription service.
  • Spotify
    Free online music streaming service that allows users to create playlists, share music, and find music.  Premium accont holders can use Spotify on their mobile phone and in an offline mode.
  • Vevo
    Site for streaming music videos created by a partnership between Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media company.
New Media Platforms: Television & Film
Aggregated Streaming Platforms
  • Amazon.com   Subscribers to Amazon Prime Instant Videos can use the interface to stream TV and movies.
  • Blockbuster
    Rent, buy, or stream movies on demand.  It also includes games.  Users must sign up and subscribe to a plan.
  • Hulu
    Video distribution site of News Corp and NBC Universal. Available in beta Oct. 2007. Partner of NBC, AOL, Comcast, MSN, MySpace and Yahoo!
  • IndiePix films
    Online collection of independent films.
  • Joost
    Television, music, and video distribution online. Contains over 40,000 that may viewed for free of charge. Users must register.
  • Netflix
    Company that rents films through mailing as well as streaming through gaming consuls, computers, and other media devices. Requires a subscription.
  • SnagFilms
    Full length commercially supported documentary films that can be streamed anywhere on the web. Currently includes 2,100 films.
  • starz
    An integrated entertainment company that distributes drama through television networks, digital distribution and DVD.
  • YOU on Demand
    Video on demand and pay-per-view platform for China.
  • Vevo
    Site for streaming music videos created by a partnership between Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media company.
  • YouTube 
Social Networking
  • GetGlue
    Social Networking site for television viewing.  Users can connect to friends. Registration is free.
  • Miso
    Social Networking site for television viewing. Registration is free.
  • PHILO
    Social Networking site for television viewing.  Users can connect to friends. Registration is free.
Subject Specialist
Picture: Cathy Michael

Cathy Michael
Communications Librarian
Tel: (607) 274-1293

Related Library Research Guides
Business Start-up Guides and news
Guides
Government Data and Reports
Industry Data, Reports & News
Media Rearch Companies (a selection)
Investors / Venture Capital
Business Information (aggregated news and scholarship)
SCORE: Business Plan for a Startup
This information is from SCORE's "Business Plan for a Startup Business" (pdf), page 31.  These are questions to consider  when drafting a plan for "High Technology Companies."
  • Economic outlook for the industry
  • Will the company have information systems in place to manage rapidly changing prices, costs, and markets?
  • Will you be on the cutting edge with your products and services?
  • What is the status of research and development? And what is required to:
    o Bring product/service to market?
    o Keep the company competitive?
  • How does the company:
    o Protect intellectual property?
    o Avoid technological obsolescence?
    o Supply necessary capital?
    o Retain key personnel?
High‐tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your story must be very good. You must do longer‐term financial forecasts to show when profit take‐off is expected to occur. And your assumptions must be well documented and well argued.
Organizations and Associations
Academic
  • Columbia Institute for Tele-Information (CITI)
    Research center located at Columbia University and founded in 1983 that researches telecommunications, computing and electronic mass media.  The CITI website provides research, news and notice of events and publications.
  • Digital Policy Institute (Ball State University)
    Public Policy research institute located at Ball State University that focuses on all aspects of the the electronic communications industry.
  • Educause
    Nonprofit organization dedicated to the advancement of higher education through information technology.
  • New Media Consortium
    Nonprofit consortium of organizations that explore media and new technologies.
Governmental OrganizationsNon-governmental OrganizationsAssociations
Licensing, Access & the law
Licensing and Accessing:
  • AP Images
    A database of over 160 years of history as witnessed by The Associated Press. Photos: more than 3.6 million photographs from 1825 to today, with about 3,000 new photos added every day.  Graphics: more than one hundred thousand graphics, including maps, timelines, logos and graphs.  Audio: over 4,500 hours of audio clips from the 1920s forward.  Links to hourly newscasts on the home page under the audio tab.

    Note: This database may be used for educational purposes only. Images may not be posted on the Web or otherwise made available electronically to anyone outside the Ithaca College community. These images may not be republished or distributed in newspapers, newsletters, magazines, brochures, catalogs, yearbooks, calendars, posters, or similar materials.
  • BBC Motion Gallery
    BBC programming (over 70 years) and CBS News footage.
  • Copyright Clearance Center
    The CCC is a global rights broker for licensing content (primarily textual such as books, journals and magazines).  Libraries, businesses, and organization use the service to quickly obtain permission and rights to use materials.  They also have an Education page to assist in understanding copyright law.
  • Creative Commons
    Artistic creators can assign works a CC license that explicitly grants degrees of permission for usage of personal works. The site includes images, audio, video, text and even lesson plans.
  • Getty
    Provides a gateway to information on museum studies. Includes databases under the "Research Institute" such as: Art & Architecture Thesaurus (AAT) and the Union List of Artist Names (ULAN).
  • Harry Fox Agency
    The HFA is an, "information source, clearinghouse and monitoring service for licensing musical copyrights."
  • iCopyright
    "The copyright licensing system for digital content worldwide"
  • Swank Motion Pictures Inc.
    Swank licenses films for non-theatrical use where public performance rights (PPR) are required.  Although they do not work with all films in distribution, they are a great place to start when seeking rights.  There is a special division called Movie Licensing USA that licenses feature films for K-12 and public libraries.
  • Television News Archive (Vanderbilt University)
    Index to television news broadcasts from ABC, CBS, NBC, CNN as well as special events coverage. Users must register prior to searching. Tapes can be borrowed for a fee paid by the requestor. 1989+
  • U. S. Copyright Office
    According to the U. S. Constitution, the Copyright Office was established, “To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries."
Guides
The Center for Social Media (CSM) has a Fair Use page that offers guidance on Fair Use and Copyright.  Additionally, there are numerous books in the library to refer to, for example:
Patent Searching
paidContent

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Mediactive (Gillmor)

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The Media Business (Picard)

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Gillmor @ KF's Media Learning Seminar

Dan Gillmor at the 2012 MLS With Presentation from Knight Foundation on Vimeo.

Brain Drain in Local TV News