Public Relations
- Communication and Mass Media Complete (CMMC)
- ABI/INFORM trade & industry
- Business and company resource center
- Business Source Premier (Original Interface)
- ScienceDirect
- LexisNexis Academic
- PR Newswire
- O'Dwyer's directory of public relations firms
REF HM263 .O37
Almanacs & Yearbooks
Biographical Information
Blogs
Colleges & Universities
Companies
Consumer Information
Directories
Biographical Information
Blogs
Colleges & Universities
Companies
Consumer Information
Directories
Business Source Premier (Original Interface) 
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
note: Also available via Special Business Interface
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
note: Also available via Special Business Interface
Communication and Mass Media Complete (CMMC)
Communication and media indexes, abstracts and full-text.
Communication and media indexes, abstracts and full-text.
SAGE Open
Open access articles in the social and behavioral sciences and humanities from the publisher SAGE.
Open access articles in the social and behavioral sciences and humanities from the publisher SAGE.
ABI/INFORM Trade & Industry
/INFORM Trade & Industry™ contains major trade and industry news. It includes in-depth coverage of companies, products, executives, trends, and other topics for more than 3,140 publications, with over 2,930 in full-text. With ABI/INFORM Trade & Industry, users can study and compare specific trades and industries, including telecommunications, computing, transportation, construction, petrochemicals, and many others.
/INFORM Trade & Industry™ contains major trade and industry news. It includes in-depth coverage of companies, products, executives, trends, and other topics for more than 3,140 publications, with over 2,930 in full-text. With ABI/INFORM Trade & Industry, users can study and compare specific trades and industries, including telecommunications, computing, transportation, construction, petrochemicals, and many others.
Business and Company Resource Center
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. Coverage is from 1980 to the present.
Communication Studies: a SAGE Full-Text Collection
Communications journals from Sage Publishing covering Journalism, Public Opinion, Political Communication, Mass Communication, Interpersonal Communication, Cultural Studies / Intercultural Communication, Television / Film Studies, Media Studies, Business Communication, Organizational / Management Communication, Written Communication, Rhetoric, and Literacy Studies.
Communications journals from Sage Publishing covering Journalism, Public Opinion, Political Communication, Mass Communication, Interpersonal Communication, Cultural Studies / Intercultural Communication, Television / Film Studies, Media Studies, Business Communication, Organizational / Management Communication, Written Communication, Rhetoric, and Literacy Studies.
LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries. Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries. Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.
Bulldog Reporter's Daily Dog
PR views, news and tools by Infocom Group. Includes a free white paper library.
PR views, news and tools by Infocom Group. Includes a free white paper library.
Museum of Public Relations
Online exhibit that explores the careers of pioneers in the field of public relations such as: Edward Bernays, Moss Kendrix, Carl Byoir, Arthur Page, and Chet Burger.
Online exhibit that explores the careers of pioneers in the field of public relations such as: Edward Bernays, Moss Kendrix, Carl Byoir, Arthur Page, and Chet Burger.
Nonprofit Almanac
Print Location: REF HD2769.2 .U6 N64 2008
Print Location: REF HD2769.2 .U6 N64 2008
Urban Institute Press, 2008. Provides statistics on the nonprofit sector. Chapters: 1. The Nonprofit sector and its place in the national economy ; 2. Wage and employment trends ; 3. Trends in private giving and volunteering ; 4. Financial Trends ; 5. The Size, scope, and finances of public charities. Includes a glossary and index.
Plunkett's advertising & branding industry almanac, 2009
Industry reports on the advertising and branding industry. Only one person at a time can view this e-book.
Industry reports on the advertising and branding industry. Only one person at a time can view this e-book.
Plunkett's Entertainment & Media Industry Almanac 2010
Industry reports on the entertainment and media industry. Only one person at a time can view this e-book.
Industry reports on the entertainment and media industry. Only one person at a time can view this e-book.
Broadcasting & Cable Yearbook
Print Location: REF DESK TK 6540 .B582
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.
Print Location: REF DESK TK 6540 .B582
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.
Biography in Context 
Biographical information on people worldwide throughout history across all disciplines.
Biographical information on people worldwide throughout history across all disciplines.
Great Design
"A blog about design and how it can improve the world" created by Prof. Ari Kissiloff (Ithaca College) and Xanthe Matychak (R.I.T.).
"A blog about design and how it can improve the world" created by Prof. Ari Kissiloff (Ithaca College) and Xanthe Matychak (R.I.T.).
Communication & Legal Studies: Keep me Posted @ IC Library
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Legal Studies.
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Legal Studies.
FIR: The Hobson & Holtz Report
Twice weekly commentary on public relations and technology by Shel Holtz & Neville Hobson.
Twice weekly commentary on public relations and technology by Shel Holtz & Neville Hobson.
Knowledge@Wharton
An online business journal from the Wharton School, University of Pennsylvania. Covers the following topics: Finance and Investment, Leadership and Change, Executive Education, Marketing, Insurance and Pensions, Health Economics, Strategic Management, Real Estate, Law and Public Policy, Human Resources, Business Ethics, Innovation and Entrepreneurship, Operations Management, and Managing Technology. Visitors can subscribe to updates.
An online business journal from the Wharton School, University of Pennsylvania. Covers the following topics: Finance and Investment, Leadership and Change, Executive Education, Marketing, Insurance and Pensions, Health Economics, Strategic Management, Real Estate, Law and Public Policy, Human Resources, Business Ethics, Innovation and Entrepreneurship, Operations Management, and Managing Technology. Visitors can subscribe to updates.
Advertising.com
"Advertising.com is the technology, data and insights arm of AOL Advertising." The platform AdLearn helps advertising agencies cnetrally manage their campaigns.
"Advertising.com is the technology, data and insights arm of AOL Advertising." The platform AdLearn helps advertising agencies cnetrally manage their campaigns.
Brand Keys
Company that focuses on "customer loyalty and engagement metrics" in branding. They publish the Brand Keys Customer Loyalty Engagement Index.
Company that focuses on "customer loyalty and engagement metrics" in branding. They publish the Brand Keys Customer Loyalty Engagement Index.
BurrellesLuce
Public relations company that provides the following services: media outreach, media monitoring, and media reporting. They have a nice Resources tab for PR practitioners including: White Papers (there is one on Copyright Compliance), Tip Sheets, Newsletters, and Webinars.
Public relations company that provides the following services: media outreach, media monitoring, and media reporting. They have a nice Resources tab for PR practitioners including: White Papers (there is one on Copyright Compliance), Tip Sheets, Newsletters, and Webinars.
General Sentiment
Analyzes consumer sentiment on the internet and though social media outlets. Products and services include: Media Measurement Dashboard, Custom Reporting, Syndicated Reporting, and API.
Analyzes consumer sentiment on the internet and though social media outlets. Products and services include: Media Measurement Dashboard, Custom Reporting, Syndicated Reporting, and API.
Q Scores
This company measures the consumer appeal of personalities, products, characters, licensed properties, programs and brands. The Q Score is a "measure of likeability" that predicts consumer involvement. Data is sold to advertisement and PR firms amongst others.
This company measures the consumer appeal of personalities, products, characters, licensed properties, programs and brands. The Q Score is a "measure of likeability" that predicts consumer involvement. Data is sold to advertisement and PR firms amongst others.
Research and Markets: Market research reports
Company, based in Ireland, that sells international market research reports on a variety of specific topics.
Company, based in Ireland, that sells international market research reports on a variety of specific topics.
VMS
Integrated Media Intelligence company that monitors media for public relations, marketing, and advertising.
Integrated Media Intelligence company that monitors media for public relations, marketing, and advertising.
Nielsen
Measures audiences for television and other media markets. Claritas SiteReports provides U.S. demographic data.
Measures audiences for television and other media markets. Claritas SiteReports provides U.S. demographic data.
Consumer Reports
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).The current year is available in paper in the library. Other databases have access but may have an embargo (they may lack access to current issues in fulltext).
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).The current year is available in paper in the library. Other databases have access but may have an embargo (they may lack access to current issues in fulltext).
Consumer Reports
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).The current year is available in paper in the library. Other databases have access but may have an embargo (they may lack access to current issues in fulltext).
The current issue is available from 01/01/1988 to present via LexisNexis (no images or graphs).The current year is available in paper in the library. Other databases have access but may have an embargo (they may lack access to current issues in fulltext).
Charity Navigator
An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America's largest charities.
GuideStar.org
Searchable database of the programs and finances of more than 1.7 million IRS-recognized nonprofits and over 3.3 million people who work in the nonprofit sector. Source for 990 forms; nonprofits are required to file a 990 revenue statement with the IRS. Use GuideStar to screen for nonprofits.
Searchable database of the programs and finances of more than 1.7 million IRS-recognized nonprofits and over 3.3 million people who work in the nonprofit sector. Source for 990 forms; nonprofits are required to file a 990 revenue statement with the IRS. Use GuideStar to screen for nonprofits.
Bacon's Internet Media Directory
Print Location: REF P91.28 .B33
Comprehensive list of web sites providing media news and editorial content.
Print Location: REF P91.28 .B33
Comprehensive list of web sites providing media news and editorial content.
O'Dwyer's directory of public relations firms
Print Location: REF HM263 .O37
Directory of public relations firms and their clients. One can also determine the public relations firm(s) for various companies.
Print Location: REF HM263 .O37
Directory of public relations firms and their clients. One can also determine the public relations firm(s) for various companies.
SRDS Media Solutions
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences. The Digital Media listings contain website metrics by Compete, Doubleclick Ad Planner (Google) and Nielsen NetView when available.
Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences. The Digital Media listings contain website metrics by Compete, Doubleclick Ad Planner (Google) and Nielsen NetView when available.
Television & cable factbook
Print Location: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
Print Location: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
ebrary
Over 70,000 full-text ebooks on business & economics, education, technology, humanities, life & physical sciences, law & politics, medicine, social & behavioral sciences, language & literature, and career guidance. Approximately 300 ebooks are single-user access titles; all other ebooks support multiple-user simultaneous use.
Over 70,000 full-text ebooks on business & economics, education, technology, humanities, life & physical sciences, law & politics, medicine, social & behavioral sciences, language & literature, and career guidance. Approximately 300 ebooks are single-user access titles; all other ebooks support multiple-user simultaneous use.
Encyclopedia of Public Relations
Print Location: REF HD59 .E48 2005
2 volumes. Covers a wide variety of definitions and essays on various topics.
Print Location: REF HD59 .E48 2005
2 volumes. Covers a wide variety of definitions and essays on various topics.
Encyclopedia of media and politics
Print Location: REF P95.82 .U6 E47 2007
CQ Press, 2007.
Print Location: REF P95.82 .U6 E47 2007
CQ Press, 2007.
Encyclopedia of political communication
Print Location: REF JA85 .E65 2008
Sage Publication, 2008.
Print Location: REF JA85 .E65 2008
Sage Publication, 2008.
Consumer Product Safety Commission
A United States agency, "charged with the public from unreasonable risks of injury or death from thousands of types of consumer products under the agency's jurisdiction." Their site SaferProducts.gov allows consumers to report risks of harm and search on products they own or may purchase.
A United States agency, "charged with the public from unreasonable risks of injury or death from thousands of types of consumer products under the agency's jurisdiction." Their site SaferProducts.gov allows consumers to report risks of harm and search on products they own or may purchase.
Associated Press (AP) stylebook and briefing on media law
Print Location: REF PN4783 .A83
45th ed, 2010. Journalism style manual that includes basic media law information.
Print Location: REF PN4783 .A83
45th ed, 2010. Journalism style manual that includes basic media law information.
Handbook of crisis communication
Print Location: HD49 .H34 2010
Edited by Coombs and Holladay. Wiley-Blackwell, 2010.
Print Location: HD49 .H34 2010
Edited by Coombs and Holladay. Wiley-Blackwell, 2010.
Handbook of strategic public relations & integrated communications
Print Location: REF HM263 .H317 1997
Covers different industries that use PR and integrated marketing communications.
Print Location: REF HM263 .H317 1997
Covers different industries that use PR and integrated marketing communications.
IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Print Location: HD49 .H35 2010
Jossey-Bass, 2011.
Print Location: HD49 .H35 2010
Jossey-Bass, 2011.
Internet Intelligence Index by Fuld & Company
Fuld & Company is a consulting firm that specializes in competitive intelligence. They developed this useful portal to business and industry resources.
Fuld & Company is a consulting firm that specializes in competitive intelligence. They developed this useful portal to business and industry resources.
Research and Documentation Online
Diana Hacker and Barbara Fister's guide to researching and citing. Examples for citing are availabe as well as sample papers (showing page formatting and bibliographies) are available for MLA, APA, Chicago and CSE.
Diana Hacker and Barbara Fister's guide to researching and citing. Examples for citing are availabe as well as sample papers (showing page formatting and bibliographies) are available for MLA, APA, Chicago and CSE.
Social Media Marketing Examples
This wiki includes: company name, SMM Example, Type of Social Media, Industry, Country, & contributor.
This wiki includes: company name, SMM Example, Type of Social Media, Industry, Country, & contributor.
Handbook of Public Relations
Print Location: REF HD 59.H267 2001
Includes definitions of the discipline, best practices in a wide variety of contexts, etc.
Print Location: REF HD 59.H267 2001
Includes definitions of the discipline, best practices in a wide variety of contexts, etc.
Jane's crisis communications handbook
Print Location: HV7936 .P8 F47 2003
Assists organizations with media relations during a crisis.
Print Location: HV7936 .P8 F47 2003
Assists organizations with media relations during a crisis.
New Handbook of Organizational Communication: Advances in Theory, Research, And Methods
Print Location: REF HD 30.3 .N48 2001
Coverage of theoretical and methodological issues, context of internal and external environments, patterns of organizational interdependence and communication behavior in organizations.
Print Location: REF HD 30.3 .N48 2001
Coverage of theoretical and methodological issues, context of internal and external environments, patterns of organizational interdependence and communication behavior in organizations.
PR news : top 100 case studies in PR
Print Location: REF HM1221 .P7 2007
Gives a wide variety of examples about how a company, organization or individual handled a public relations event or program. See also: PR News Casebook (REF HM263 .P657 1993)
Print Location: REF HM1221 .P7 2007
Gives a wide variety of examples about how a company, organization or individual handled a public relations event or program. See also: PR News Casebook (REF HM263 .P657 1993)
Trademarkia
Non-governmental free search engine for finding United States federally registered trademarks.
Non-governmental free search engine for finding United States federally registered trademarks.
CSRwire.com
The leading source of corporate responsibility and sustainability, press releases, reports and news.
The leading source of corporate responsibility and sustainability, press releases, reports and news.
Institute for Public Relations (IPR)
Non-for-profit organization founded in 1956 that provides educational resources and research to educators, practitioners, and the public. The Essential Knowledge Project (EKP) takes field research and provides it to practitioners.
Non-for-profit organization founded in 1956 that provides educational resources and research to educators, practitioners, and the public. The Essential Knowledge Project (EKP) takes field research and provides it to practitioners.
Interactive Advertising Bureau (iab)
Comprised of more than 460 media & tech companies that sell online advertising, the IAB is a trade group that promotes the growth interative advertising. They develop standards and lobby for the industry in Washington, D.C. See the IAB's Member Code of Conduct.
Comprised of more than 460 media & tech companies that sell online advertising, the IAB is a trade group that promotes the growth interative advertising. They develop standards and lobby for the industry in Washington, D.C. See the IAB's Member Code of Conduct.
International Special Events Society
Organization that educates and sets standards for special events professionals.
Organization that educates and sets standards for special events professionals.
Public Relations Society of America (PRSA)
Membership organization devoted to advancing the field of public relations. Related to PRSSA the national student chapter.
Membership organization devoted to advancing the field of public relations. Related to PRSSA the national student chapter.
Software & Information Industry Association
The principal trade association for the software and digital content industry. They have a page for their Anti-Piracy campaign.
The principal trade association for the software and digital content industry. They have a page for their Anti-Piracy campaign.
American Rhetoric
A database of over 5000 full text, audio, and video versions of public speeches, sermons, legal proceedings, lectures, debates and interviews.
A database of over 5000 full text, audio, and video versions of public speeches, sermons, legal proceedings, lectures, debates and interviews.
EDGAR Database (Securities and Exchange Commission)
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.
*Be sure to look at the DEF14A (Proxy) statements and the Management Discussion and Analysis sections of Form 10-k, Form 10-Q for insights into managment.
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.
*Be sure to look at the DEF14A (Proxy) statements and the Management Discussion and Analysis sections of Form 10-k, Form 10-Q for insights into managment.
SEC Info
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
Center for Journal Ranking (CJR)
Provides journal rankings by category or journal title. Registered users are provided full access.
Provides journal rankings by category or journal title. Registered users are provided full access.
compete
Compete (Kantar Media) "helps the worlds top brands improve their marketing based on the online behavior of millions of consumers." Demographic data from this service is also included in SRDS Consumer Media.
Compete (Kantar Media) "helps the worlds top brands improve their marketing based on the online behavior of millions of consumers." Demographic data from this service is also included in SRDS Consumer Media.
Demographics USA
Print Location: REF HF5415.1 .D462 2008
Print Location: REF HF5415.1 .D462 2008
2008 ed. Zip Edition and County Edition provide key demographic information for marketing.
Doubleclick ad planner
A Google ad planning feature that assists market researchers define audience and build media plans. Demographic data are also included in SRDS Consumer Media.
A Google ad planning feature that assists market researchers define audience and build media plans. Demographic data are also included in SRDS Consumer Media.
Inter-University Consortium for Political and Social Research (ICPSR)
Organization of academic and research organizations that maintains a data repository. Some data is for members only.
Organization of academic and research organizations that maintains a data repository. Some data is for members only.
Technorati
Leading search engine for blogs and social media content. Publishes the State of the Blogosphere report that analyzes trends in blogging.
Leading search engine for blogs and social media content. Publishes the State of the Blogosphere report that analyzes trends in blogging.
MRI+ (MediaMark Reporter)
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select MediaMark Reporter at the bottom of the page.
note: Registration is required. Use your IC Netpass & create a password, then validate your account through the e-mail you receive.
A tool for market research, with information on demographics, product and brand usage. Provides summary tables of key audience and product data from a national sample of adults (18 years an older). To use this database you must create an account using your valid IC email address and create a password. Validate your account through the e-mail they send you. After you login select MediaMark Reporter at the bottom of the page.
note: Registration is required. Use your IC Netpass & create a password, then validate your account through the e-mail you receive.
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.
Social, demographic and economic information. Includes the American FactFinder resource. USA Counties is a subdvision that contains over 6,500 data items.
AdViews (Duke University)
Over 1,500 historic TV commercials from the Hartman Center for Sales, Advertising & Marketing History in the Duke University Special Collections Library. As of fall 2009, the majority of advertisements are from the 50s and 60s. More ads, up to the late 80s will be available by the end of 2009. Requires iTunes software.
Over 1,500 historic TV commercials from the Hartman Center for Sales, Advertising & Marketing History in the Duke University Special Collections Library. As of fall 2009, the majority of advertisements are from the 50s and 60s. More ads, up to the late 80s will be available by the end of 2009. Requires iTunes software.
Businessweek Video Library
Interviews with business leaders about technology, investment, management, etc. Users can create a playlist. Videos can be browsed or searched.
Interviews with business leaders about technology, investment, management, etc. Users can create a playlist. Videos can be browsed or searched.
FORA.tv
Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc. Users can sign in to customize the site.
Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc. Users can sign in to customize the site.
Washington Post: Political Ads Database
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.
Cathy Michael
Communications Librarian
Tel: (607) 274-1293
= Restricted resource
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- Blogs
- Brand name products
- Business communication
- Communication in management
- Communication in organizations
- Communication in politics
- Corporate culture
- Corporate image
- Corporations Public relations United States
- Corporations--Corrupt practices
- Crisis management
- Emergency communication systems
- Emergency management
- Industrial publicity
- Mass media and business
- Personnel management
- Project managment
- Personnel management
- Public relations firms
- Public relations Management
- Public relations Moral and ethical aspects
- Public relations Evaluation
- Public relations Social aspects
- Risk management
- Social media
- Strategic planning