Research by Subject: Integrated Marketing Communications
Biographical Information
Blogs
Companies
Consumer Information
Dictionaries
Directories
Books: Use the Library Catalog
Business Source Premier (Original Interface) 
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
Note: Also available via Special Business Interface
Communication and Mass Media Complete (CMMC)
Communication and media indexes, abstracts and full-text.
ABI/INFORM databases
Search all three ABI/Inform databases together here, or choose one at a time below.
ABI/INFORM dateline
Business, Economics: local and regional business publications. 1985-current.
Social Science Research Network (SSRN) 
Indexes & abstracts research papers in the social sciences (legal, management, marketing, political, etc.). Contains working / forthcoming papers (not yet available in print). Some are fulltext.
LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: news wires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries.
Yahoo Industry Center-Communications
Information, news and statistical links about the Communications industry including broadcasting and cable, motion pictures, computer networks and communications services including wireless.
Trendwatching.com
TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas.
Yahoo-Advertising Industry News
News about the advertising industry via Yahoo. Wide variety of wire services, etc.
Clio Awards
Site of the advertising award Festival. The Archive Search page indexes the best in global advertising back to 1960. Search the library's catalog for "Clio Awards" as a subject to access fulltext of award winners.
Broadcasting & Cable Yearbook
Call Number: REF DESK TK 6540 .B582
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.
Communication Yearbook
Call Number: P87 .C629
Published by the International Communication Association. Approximately 25 state of the art review essays on research and theory from each of the ICA's divisions and research groups.
Biography resource center + Complete Marquis Who's Who
Biographical information on people worldwide throughout history across all disciplines.
FIR: The Hobson & Holtz Report 
Twice weekly commentary on public relations and technology by Shel Holtz & Neville Hobson.
Jaffe Juice
Marketing, ad, creativity blog by Jaffe & co.
Seth Godin\'s Blog
Blog by marketing guru Seth Godin.
The Bivings Report (TBR)
News blog for the web-based communications industry by analysts, designers, & programmers of The Bivings Group.
TV By the Numbers
Blog by Bill Gorman and Robert Seidman that collects and explores TV ratings data.
Arbitron
Market research firm that collects data on the radio industry and other media outlets. The "Services for Marketers" page includes free studies.
comScore
Market research company that measures consumer behavior online for a variety of industries.
eMarketer
Online market research that reports on trends in key industries: banking, broadband, consumer products, e-commerce, media &entertainment, information technology, international, internet demographics, internet usage, media & content, pharmaceuticals & health care, retail, telecommunications, travel, wireless, etc. Partial fulltext. Visitors can sign up for free newsletters.
Forrester
Market research company
Informa Telecoms & Media
Business that collects and sells strategic information for the telecom industry.
Insight Research Corporation
Market research for the telecom industry.
JupiterResearch
Company that researches and analyzes emerging consumer technologies.
Microsoft adCenter Labs
Digital advertising technology from Microsoft.
NextMark
Buy, sell, and learn about mailing lists. Includes a Directory of Providers.
Nielsen
Measures audiences for television and other media markets.
Scarborough Research
Measures consumer trends for media markets.
TNS Media Intelligence
Company that provides strategic advertising intelligence.
Charity Navigator
An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America's largest charities.
Dictionary of mass communication & media research : a guide for students, scholars and professionals
Call Number: REF P87.5 .D449 2005
Covers over 1,400 terms in United States mass media history. Includes legal terms, companies, theories, new media topics, etc.
Dictionary of the Social Sciences
The over 1,800 entries in this dictionary contains definitions and biographies of major figures. Entries span from classic to modern theories and include major issues and methodologies.
Business and company resource center 
Detailed company and industry information, histories, investment reports; 1980-current.
Standard directory of advertisers
Call Number: REF HF5805 .S7
Useful in determining what agency or agencies represent a particular company or product(s). Searchable by S.I.C. code, etc.
Standard directory of advertising agencies
Call Number: REF HF5805 .S72
Directory of advertising agencies and their clients. Commonly known as \"The Red Book\".
SRDS
Circulation, advertising rates, and demographic information; includes: Consumer Magazine, Direct Marketing, Newspaper, TV/Cable, Radio, Out-of-Home and Interactive Advertising Sources.
Television & cable factbook
Call Number: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
ebrary
Over 44,000 full-text ebooks on business & economics, education, technology, humanities, life & physical sciences, law & politics, medicine, social & behavioral sciences, language & literature, and career guidance. Approximately 175 ebooks are single-user access titles; all other ebooks support multiple-user simultaneous use. In order to view, copy, or print from an ebook, you must download and install the ebrary Reader plugin.
Note: Viewer download works best with IE; don't use pop-up blockers; remote users may encounter a warning about a certificate during login - just accept it
Encyclopedia of International Media and Communications
Scholarly overview of international media topics. Covers all media types (advertising, books, Internet, etc.) & media outlets (radio, television, etc.). Provides history, theory, and topical issues such as ethics, reporting of disasters, and copyright.
Advertising age encyclopedia of advertising
Call Number: REF HF5803 .A38 2003
This 3 volume set covers major advertising campaigns and advertising agencies.
Encyclopedia of Major Marketing Campaigns
Call Number: REF HF5837.E53 2000
History of various advertising campaigns of the 20th century.
The Handbook of strategic public relations & integrated communications
Call Number: HM263 .H317 1997
A handbook on strategic public relations and integrated communications. Covers different industries that use PR and integrated marketing communications.
Business Ethics
A site by Sharon Stoerger MLS, MBA. This is a compilation of websites having to do with ethics and business. Includes case studies, articles, corporate codes of ethics, etc.
Internet Intelligence Index by Fuld & Company
Fuld & Company is a consulting firm that specializes in competitive intelligence. They developed this useful portal to business and industry resources.
SAGE Handbook of Media Studies
Call Number: REF P90 .S18 2004
Covers articles on theory and evidence in the field of media studies. Pt I. Prolegomena; Pt. II. Audiences, Users, and Effects; Pt. III. Economy and Power; Pt. IV. Specific Areas of Media Research
Prelinger Archives 
Over 48,000 films, over 90 old time radio audio clips, 2,000 game videos, 250 independent news clips and much more (including educational films, advertisements and industry films)
Ad*Access
From Duke University Library's J.W. Hartman Center for Sales, Advertising, and Marketing History, this database contains 7,000 advertisements printed in U.S. & Canadian newspapers and magazines from 1911-1955. Main subject areas include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Ads can be searched or browsed.
Advertising Icon Museum
Search the toy icons of the online version of the museum to find out some of the history of the images including: Mr. Peanut, Tony the Tiger, and the Energizer Bunny.
All-American Ads
Call Number: NC988.5 .A1
Book series that compiles ads across decades.
American Memory: Advertising
From the Library of Congress's American Memory project, this site includes 6 collections: Duke University's Emergence of Advertising in America (E.A.A.) (1850-1920); Broadsides and Printed Ephemera (1600-2000); Coca-Cola Advertising (1951-1999); Coolidge Era (1924-1929); Edison Companies; and Posters, WPA (1936-1943). Collections contain images and streaming video.
News and Wires Services via Yahoo
Links to over 100 wire services from around the world.
Ad Council
Contains public service announcements on social issues. The website divides the campaigns into Community, Education and Health Safety issues. Video and audio files are available; they
require a Windows Media Player plugin.
Adbusters
From the Adbusters Media Foundation, this is the online companion to the activist magazine that mocks commercial advertising and offers media criticism through edgy articles and images.
Advertising Educational Foundation (AEF)
Educational arm of the advertising industry. the \"On-campus\" page includes case histories, educational materials, speaker presentations, etc.
American Advertising Federation (AAF)
Organization that supports the profession through news, education, events, and advocacy. Includes over 200 student chapters. To celebrate excellence, AAF has an Advertising Hall of Fame and gives the ADDY award s amongst other prizes and showcases.
American Association of Advertising Agencies (AAAA)
Trade association representing the advertising agency business since 1917. Site includes: news, government affairs, member only resources and programs, events, and publications.
Association of National Advertisers (ANA)
Association that advocates for the marketing community.
Campaign for a Commercial-Free Childhood (CCFC)
A coalition of health care professionals, educators and parents who advocate against children's' exposure to commercialism through marketing. There are almost 30 member organizations.
Center for Digital Democracy
Advocates for the public regarding the emerging digital communications landscape.
Children's Advertising Review Unit (CARU)
A unit of the Council of Better Business Bureaus, Inc. that offers guidelines for advertising messages to young children.
Direct Marketing Association (DMA)
Organization of marketing professionals that provides education, advocacy and networking opportunities to its members. DMA also publishes reports based on proprietary research.
European Interactive Advertising Association (EIAA)
Trade association for European media markets. Users can sign up for a monthly newsletter.
Interactive Television Research Institute (ITRI)
Educational Institute at Murdoch University, Australia, that teams academics with renowned commercial sponsors to produce reports, news, and study opportunities.
International Academy of Digital Arts and Sciences (IADAS)
Founded in 1998 to drive creativity on the Internet. The organization is diverse including industry leaders in online advertising, film, television, games, and mobile. The Webby Awards honor top websites in numerous industry and media categories every year.
Outdoor Advertising Association of America, Inc. (OAAA)
Organization that supports the outdoor advertising industry. Includes marketing resources and research such as the Arbitron Outdoor Study.
Paley Center for Media
With Museums in both Los Angeles and New York City, the Paley Center for Media preserves and promotes radio, television and advertising history through events, screenings, lectures, and workshops. They collect programming, not artifacts. Formerly known as The Museum of Television & Radio.
GuideStar.org
Searchable database of over 620,000 U.S. nonprofit organizations. Requires free registration.
SEC EDGAR database
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.
SEC Info
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
Media Research Hub
This project of the Social Science Research Council contains links to data, grants, events, people and news in the field of media research (media ownership, radio, television, localism, FCC, etc.). Data sets are free of charge. Users can create an account and receive alerts.
STAT-USA/Internet
Business, economic and trade statistics and reports from the Federal government: countries & industries, best business opportunities, overviews, rules & regulations.
Note: For printing from this database, please select Print as Image option in Adobe Acrobat print dialog box. (Available on-campus only.)
Audit Bureau of Circulations
Organization that audits circulation statistics and generates reports to assist advertisers and publishers with media sales. Current reports require membership; see the "Free Reports" in the index to the right.
Center for Media Research
A MediaPost Communications service for market planners and advertisers. The site alerts professionals of current research by a variety of agencies. Users can sign up for alerts.
CPANDA (Cultural Policy & the Arts National Data Archive)
Archives data on arts, media, and cultural policy.
Editor & publisher market guide
Call Number: REF DESK HF5905 .E38
Provides a wide variety of information on newspaper markets including retail sales, population breakdowns, income, retail stores, newspapers published and subscription information, etc.
MRI+ (University Internet Reporter)
Planning data on the uses of various consumer products. Data included: demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
Note: Registration with valid ITHACA COLLEGE e-mail account required
NationMaster
A central data source and handy way to graphically compare nations. NationMaster is a compilation of data from such sources as the CIA World Factbook, UN, and OECD.
Nielsen TV Ratings from Zap2IT
Ratings for various cable, syndicated, and sports programs on television. Data can be viewed weekly or by season and sorted by total households or total viewers.
Polling the Nations
A compilation of public opinion surveys, containing the full text of questions and responses from 14,000 surveys from 1986 to the present in the United States and more than 80 other countries. Each record includes the polling organization responsible for the poll, the sample size and the date the poll was released.
Note: Limited to 4 simultaneous users only
R & R : radio and records
Radio rankings (Arbitron Ratings) and formats information. Searchable by alphabetical order or market size for all 265 markets.
Note: Ratings are always at least 1 quarter behind. If you want the most up-to-date ratings, you must subscribe for a fee.
Statemaster.com
Compilation of data from several sources. Users can generate maps and graphs on all kinds of state statistics and comparisons.
Statistical Abstract of the United States
The authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Television Bureau of Advertising (TVB)
Non-for-profit organization that promotes local television stations to advertisers. The \"Research Central\" page provides some market and consumer data (some data is for members only).
TV Dimensions
Call Number: REF HE 8700.8 .T917
Covers a wide variety of topics having to do with television viewership and programming including advertising, revenue, trends in viewing, etc.
Published annually. Library retains 3 years in Reference.
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource.
United Nations Common Database
UNCDB provides selected series from numerous specialized international data sources for all available countries and areas.
AdSlogans
AdSlogan.com, a UK company, posted materials for students and educators such as SloganMaker, Sloganalysis, Brand Categories, & the Advertising Slogan Hall of Fame (the best ads of the past 100 years). TV ads can be viewed in full. Note: this page is no longer updated as of 2006 but is still useful
Advertisement Avenue
Access commercials from the Super Bowl, by company, product, category, or celebrity with this portal. Not comprehensive, but a serviceable sampling.
Advertising Age
A.k.a. "Ad Age", this online portal to the magazine contains a DataCenter, blogs, links to TV Spots, video, etc. Current year in paper is available in Pop Periodicals HF5801 .A276; microfiche available from 1966-2003 at the same call number. For fulltext online access to the magazine search "Find Journals by Title" from the library's homepage.
Blinkx
Video search engine.
Creativity: Adcritic
Online site for Creativity magazine contains Adcritic picks for TV, print & interactive advertising.
Everyzing
Audio and video search engine.
Truveo
Video search engine. Provides tabs for sports, entertainment, music, movies, etc.
Washington Post: Political Ads Database
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.
