Research by Subject: Marketing
Books: Use the Library Catalog
Business and company resource center 
Detailed company and industry information, histories, investment reports; 1980-current.
ABI/INFORM dateline 
Business, Economics: local and regional business publications. 1985-current.
ABI/INFORM global
International business, finance, economics: journals, company profiles, Wall Street Journal. 1971-current.
Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
Note: Also available via Special Business Interface
ABI/INFORM databases
Search all three ABI/Inform databases together here, or choose one at a time below.
General OneFile
Current journal and news information in humanities, education, business, science, art, politics, economics, social sciences, law, health care, computers, technology and environmental issues. Formerly InfoTrac OneFile.
Note: Formerly known as InfoTrac OneFile
ABI/INFORM trade & industry
Business, economics: trade and industry periodicals and newsletters. 1971-current.
ScienceDirect
Full-text scientific, technological, medical journals; subjects covered include biology, biochemistry, business management and accounting, chemistry, computer science, economics, finance, environmental science, mathematics, medicine, neuroscience, nursing, physics, psychology, education, and communication. Includes access to selected full-text reference books. Indexing/Abstracts to additional titles.
PsycARTICLES
Full-Text of articles from APA psychology journals and selected EPF (Educational Publishing Foundation) journals. Most 1988-present.
Google Scholar 
Peer-reviewed papers, theses, books, preprints, abstracts and technical reports from broad areas of research. Supports cited reference searching. Includes recent or unpublished work that hasn't been indexed in other databases.
PsycINFO
Bibliographic citations in psychology for journal articles, books, and book chapters. 1872-present.
SBRnet (Sports business research network)
Focuses on the sporting goods and sports marketing industry. Covers all facets of the industry including strategic planning, market information, new products, sports participation, sports broadcasting, sports sponsorship and sports marketing.
New York Times
Full-text of NYT from 1998 - present.
Note: For archives (1851-2001), see ProQuest historical newspapers: New York Times
The Wall Street Journal
Full-text of WSJ from 1984-present.
Note: For archives (1889-1987), see ProQuest historical newspapers: Wall Street Journal
Trendwatching.com
TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas.
BBC News: Country Profiles
Full profiles provide an instant guide to history, politics and economic background of countries and territories, and background on key institutions. They also include audio or video clips from BBC archives. Contain information on the different types of press available in the country.
Brand Cameo
Provides information about product placement in films.
Standard directory of advertisers
Call Number: REF HF5805 .S7
Useful in determining what agency or agencies represent a particular company or product(s). Searchable by S.I.C. code, etc.
Television & cable factbook
Call Number: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
Encyclopedia of Major Marketing Campaigns
Call Number: REF HF5837.E53 2000
History of various advertising campaigns of the 20th century.
Exporters' encyclopaedia
Call Number: REF HF3011 .E9
Lists countries from around the world. Give information such as trade practices, rules/regulations, embassy's, boards of trade, transportation, communications, etc. Helpful to any one looking at exporting to a country or doing business internationally.
Gale Encyclopedia of E-Commerce
Covers website development, financing, and advertising. Includes profiles of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce.
SIC (Standard Industrial Classification)
Search by keyword or 2,3 or 4 digit number to get a description of an industy and the code assigned to it. These codes allow one to find similar companies in an industry (either service or manufacturing) and to compare them.
NAICS (North American Industrial Classification System)
Uses a 6 digit numbering system to classify industries that either make a product or offer a service (such as banks)in North America. You can search the database by code or by text describing the industry. These codes can be used to generate a list of companies in an industry and to compare them using other directories found both print or online.
Ad*Access
From Duke University Library's J.W. Hartman Center for Sales, Advertising, and Marketing History, this database contains 7,000 advertisements printed in U.S. & Canadian newspapers and magazines from 1911-1955. Main subject areas include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Ads can be searched or browsed.
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource.
EdgarScan
EdgarScan is an interface to the U.S. Securities and Exchange Commission (SEC EDGAR) Filings. EdgarScan pulls filings from the Edgar Database ly to find key financial tables and normalize financials to a common format that is comparable across companies
SEC Info
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
Community Information by Zip Code from Cal State University at Northridge
Find all sorts of data by putting in a zip code into the various links listed on the site. Areas such as population, housing, businesses, health, education and politics are covered.
County and City Extra: Annual Metro, City and County Data Book
Call Number: REF HA 202 .A362
Provides up to date statistical information for every state, county and metropolitan area, congressional district and for all cities in the U.S. with a population of 25,000 or more. For cities of 25,000 or less see Places, Towns and Townships.
County Business Patterns
An annual series from the Census Bureau that provides subnational economic data by industry. Data is useful for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets.
MRI+ (University Internet Reporter)
Planning data on the uses of various consumer products. Data included: demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
Note: Registration with valid ITHACA COLLEGE e-mail account required
Sports Participation and Sporting Goods Purchase Data (NSGA)
The National Sporting Goods Association's information center provides links to recent data on sports participation and consumer purchases of sporting goods and equipment. Other reports are available for rnpurchase.
TV Acres
A commercial portal to advertising websites with an emphasis on television advertising. Includes links to such sites as AdEater, which provides database of more than 550 000 international commercials and Ad Access that contains more than 7,000 advertisements published in the US & Canadian print sources between 1911-1955.
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