Research by Subject: Public Relations
Books: Use the Library Catalog
ABI/INFORM trade & industry 
Business, economics: trade and industry periodicals and newsletters. 1971-current.
Business and company resource center 
Detailed company and industry information, histories, investment reports; 1980-current.
Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
Note: Also available via Special Business Interface
Communication and Mass Media Complete (CMMC)
Communication and media indexes, abstracts and full-text.
Communication Studies: a Sage Full-Text Collection
Communications journals from Sage Publishing covering Journalism, Public Opinion, Political Communication, Mass Communication, Interpersonal Communication, Cultural Studies / Intercultural Communication, Television / Film Studies, Media Studies, Business Communication, Organizational / Management Communication, Written Communication, Rhetoric, and Literacy Studies.
Broadcasting & Cable Yearbook
Call Number: REF DESK TK 6540 .B582 
Industry overview, news items and a directory of radio, TV, and cable operations. Give markets by DMA, city/state and stations by call letter, etc.
Biography resource center + Complete Marquis Who's Who
Biographical information on people worldwide throughout history across all disciplines.
Communication & Legal Studies: Keep me Posted @ IC Library
Blog of legal, communication, and library news in service to the programs in the Park School of Communications and Division of Interdisciplinary and International Studies.
NextMark
Buy, sell, and learn about mailing lists. Includes a Directory of Providers.
Charity Navigator
An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America's largest charities.
O'Dwyer's directory of public relations firms
Call Number: REF HM 263 O37
Directory of public relations firms and their clients. One can also determine the public relations firm(s) for various companies.
SRDS
Circulation, advertising rates, and demographic information; includes: Consumer Magazine, Direct Marketing, Newspaper, TV/Cable, Radio, Out-of-Home and Interactive Advertising Sources.
Television & cable factbook
Call Number: REF TK6540 .T463
Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
Encyclopedia of Public Relations
Call Number: REF HD59 .E48 2005
2 volumes. Covers a wide variety of definitions and essays on various topics.
Encyclopedia of media and politics
Call Number: REF P95.82 .U6 E47 2007
CQ Press, 2007.
Encyclopedia of political communication
Call Number: REF JA85 .E65 2008
Sage Publication, 2008.
Handbook of Public Relations
Call Number: REF HD 59.H267 2001
Includes definitions of the discipline, best practices in a wide variety of contexts, etc.
The Handbook of strategic public relations & integrated communications
Call Number: HM263 .H317 1997
A handbook on strategic public relations and integrated communications. Covers different industries that use PR and integrated marketing communications.
Jane's crisis communications handbook
Call Number: HV7936 .P8 F47 2003
Assists organizations with media relations during a crisis.
The New Handbook of Organizational Communication: Advances in Theory, Research, And Methods
Call Number: REF HD 30.3 .N48 2001
Coverage of theoretical and methodological issues, context of internal and external environments, patterns of organizational interdependence and communication behavior in organizations.
PR news casebook : 1000 public relations case studies
Call Number: REF HM263 .P657 1993
Gives a wide variety of examples about how a company, organization or individual handled a public relations event or program. Published in 1994 it is now a bit dated but still excellent.
The Stylebook and briefing on media law
Call Number: REF PN4783 .A83 2006 (41st ed.)
AP standards for spelling and usage in journalism.
Bloomberg
Get news, stocks quotes, etc.
CSRwire.com
The leading source of corporate responsibility and sustainability, press releases, reports and news.
News and Wires Services via Yahoo
Links to over 100 wire services from around the world.
PR Newswire
Daily news. Also in LexisNexis: News.
Public Relations Society of America (PRSA)
Membership organization devoted to advancing the field of public relations. Related to PRSSA the national student chapter.
American Rhetoric 
A database of over 5000 full text, audio, and video versions of public speeches, sermons, legal proceedings, lectures, debates and interviews.
GuideStar.org
Searchable database of over 620,000 U.S. nonprofit organizations. Requires free registration.
SEC EDGAR database
Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents.
SEC Info
Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
MRI+ (University Internet Reporter)
Planning data on the uses of various consumer products. Data included: demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
Note: Registration with valid ITHACA COLLEGE e-mail account required
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource.
Blinkx
Video search engine.
Everyzing
Audio and video search engine.
Truveo
Video search engine. Provides tabs for sports, entertainment, music, movies, etc.
Washington Post: Political Ads Database
Political ads for U.S. federal or state gubernatorial issues and races. Searchable by year, type of race, candidate or organization, state, party, issue, character, cue, media outlet, music, narrator gender, and by type.
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